East Rutherford, New Jersey (PRWEB) September 21, 2011
A recent study conducted by Russell Research, a national research firm, indicates that one out of every eight Americans (12%) are playing fantasy football this fall. This includes 28% of males between the ages of 18-34. Additionally, one-half of fantasy football participants (50%) “own” more than one team.
The data suggests participants view the draft as an important part of their fantasy football experience. More than one-quarter of fantasy football participants (27%) have went on an overnight trip for a fantasy football draft. Additionally, one-half of participants (48%) have skipped an event to participate in the fantasy football draft, including a family function (23%), a party (18%), work (18%), school (13%) and church (12%).
“The findings of this new study suggest,” summarizes Russell Research partner John De Biasio, “there is a strong dedication to fantasy football, and participants are willing to miss important events to attend their drafts.”
The study was conducted online between September 9 - 12, 2011, among 1,029 online adults, ages 18 or older, across the United States. Figures for gender, age, and geography were weighted where necessary to match their actual proportions in the population.
About Russell Research, Inc.
Founded in 1946, Russell Research is one of the pioneer firms in the market research industry. Today, Russell Research is among the industry’s top custom research firms, with a seasoned staff of strategically-driven research professionals providing expertise and service for a wide range of customer and business product categories. Russell Research’s diverse group of clients include Fortune 1000 companies as well as mid-size and smaller enterprises, government agencies, advertising agencies, consultancies, and public relations firms.
Russell Research, Inc.