MediaMind Kicks Off Global Digital Experience Day 2011

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Industry Leaders to Address Convergence of TV and Online Media at Annual Summit

MediaMind Technologies Inc., a division of DG (NASDAQ: DGIT), the leading independent provider of integrated digital advertising solutions, today announced dates for MediaMind Digital Experience Day 2011 “Fast Forward.” The annual global summit will bring influential industry leaders to address how the online advertising industry is evolving across multiple media channels. Making stops in San Francisco, London and Singapore, each global event will explore how online and TV are converging and evolving to bring a new multi-media experience to the ever demanding consumer.

The three-hour event series will be led by renowned author and futurist, Dr. Patrick Dixon, who will bring new insights to advertisers and agencies on how analytical tools, creative innovations and technologies are building new bridges in a multi-channel world. Leading experts and guest speakers will discuss how convergence is driving consumer behavior and response across all digital devices.

Digital Experience Day (DED) 2011 dates include:
September 21, 2011 – San Francisco, USA
October 5, 2011 – London, UK
November 1, 2011 - Singapore

MediaMind’s Digital Experience Day is free of charge, but attendees are encouraged to donate to help ACET, an internationally registered AIDS agency that educates individuals living in high risk HIV nations. In the past 23 years, the organization has used the media to raise awareness and make a difference in hundreds of villages and schools in over 20 countries.

“We have seen a transformation… Mass market campaigns are not effective," said Dr. Patrick Dixon. "It is all about customizing the message to the class of high school students, to the village. Media is at the heart of saving lives. Let’s use media to stop AIDS."

To donate and learn more about the foundation, click here.

Click here for registration and information on Digital Experience Day. To learn more about MediaMind, visit [

About MediaMind
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. During 2010 MediaMind delivered campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.

North America Media Contact:
Alice Suh
T: 646.723.1922
M: 347.414.4660

International Media Contact:
Lianne Schneider
T: 972.9.776.0889
M: 972.523.776844


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Alice Suh
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