Falls Church, VA (PRWEB) September 20, 2011
The results of Aptara’s third annual eBook survey of publishers, released today, provide unprecedented insight into eBooks’ real impact on book publishers’ production and business models. Representing more than 1,300 book publishers from the Trade, Education, Professional, and Corporate markets, the report documents eBook trends, challenges, and strategies that have emerged since Aptara’s first survey in 2009.
“Aptara’s eBook survey series is unique in its collection of market intelligence direct from publishers,” said David Blansfield, President of F+W Media, parent company of Digital Book World. “To understand who is producing eBooks, how, why, to what extent—and which platforms and sales channels are the most targeted versus the most lucrative—is an advantage to any publisher looking to capitalize on this market’s incredible potential.”
Here are some significant findings from the three Aptara surveys conducted over two years:
“In the midst of a turbulent market, the most valuable lessons often come from taking a step back,” said Dev Ganesan, Aptara’s President and CEO. “The data collected from exploring publishers’ evolution from print to digital during the rise of eBooks and mobile devices puts into perspective just how quickly publishers have mobilized to respond to market demand and highlights the opportunities for taking production, and revenues, to the next level.”
To view the full results and analysis of Aptara's Third Annual eBook Survey, 2009 - 2011, visit: http://www.aptaracorp.com/home/survey.
To be included in Aptara’s fourth survey, scheduled for the Spring of 2012, contact us at http://www.aptaracorp.com.
Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for eBook publishers. Having converted tens of millions of pages to eBooks, Aptara offers comprehensive solutions across all content sources and delivery media, including the Apple iPad and iPhone, Amazon Kindle, Barnes & Noble NOOK, and Sony Reader devices. In addition to eBook production, Aptara’s expertise includes app design and development, content technology solutions, custom content development, and editorial and design services. Founded in 1988, Aptara is a U.S.-based company with more than 4,700 professionals worldwide serving leaders in the Trade and Consumer, Professional, Education, and Corporate publishing markets.