miiCard Selected As Finalist For Innotribe $100K Startup Challenge

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The revolutionary digital passport has been selected as a finalist for the prestigious 100K Startup Challenge at Sibos in Toronto, Canada.

Online identity made easy

Online identity validation

The Innotribe session is held on the final day of the influential industry event and pits a selection of promising companies against one another, in a ‘Dragon’s Den’ atmosphere.

miiCard, the purely online digital passport, has been selected as one of just ten finalists for the Innotribe $100K StartUp Challenge at the Sibos conference in Toronto, Canada on September 19-23, 2011 with digital identity a key theme for the conference.

Sibos is an annual member event for over 8,000 financial services senior professionals and the trade media. The Innotribe session is held on the final day of the influential industry event and pits a selection of promising companies against one another, in a ‘Dragon’s Den’ atmosphere. Last year, miiCard was voted ‘Most Promising Startup’ at the same event and this year is one of ten selected out of 200 applicants.

miiCard, powered by Yodlee, is a unique digital passport for the consumer that proves “I am who I say I am” in real time, for the first time. Owned and managed by the individual, miiCard allows the consumer to track, monitor and so take control of their online identity for the first time. miiCard costs the consumer a nominal fee and is charged to the vendor on a transactional basis. miiCard supports the UK, North America, Western Europe, India, Australia, New Zealand and South Africa.

Stephen Brannan, miiCard’s latest board member, will take the stage for the Innotribe contest, bringing his considerable business and financial services knowledge to the fray. With 13 years experience in the international banking industry, including leading the Royal Bank of Scotland’s Separation Business Services team for the past five years, Brannan knows the industry well.

Brannan says: “I’m looking forward to the opportunity to talk about what miiCard is doing, and show where the company is going. Joining the board will let me bring my experience and expertise to help miiCard move to the next stage – and this event gives me a chance to talk about the future of this great company to an international audience.”

A patent pending global solution, miiCard demonstrated initial proof of concept to the financial services industry at Sibos last year. Its aim is to eradicate the final barrier to global trade, the need for offline proof of identity, before a financial product can be purchased.

Innotribe, a SWIFT initiative, is a set of events, tools and initiatives that enables collaborative innovation in financial services. It provides the infrastructure to find, co-create and invest in new ideas and projects.

http://www.miicard.com

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Lauren Cormack
Hot Tin Roof
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