Allen Tate Company Launches First-Time Homebuyers Guide

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Allen Tate Company, the Carolinas' leading real estate company, introduces a comprehensive online guide targeted to first-time homebuyers but relevant to anyone buying a home. The guide includes practical tips and advice, interactive tools, videos and helpful resources to help navigate the journey to homeownership.

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"We've created a dynamic and helpful resource for people who are considering the purchase of their first home," said Pat Riley, president and chief operating officer of Allen Tate Company.

Buying a home for the first time can be exciting, overwhelming, frustrating, and confusing – all at the same time.

With first-time homebuyers accounting for nearly half of home sales, Allen Tate Company (allentate.com) has recently launched a First-Time Homebuyers Guide at firsthome.allentate.com. Designed for first-time buyers, but relevant to anyone buying a home, this comprehensive guide includes practical tips and advice, interactive tools and helpful resources to navigate the journey to homeownership.

Special features of the guide include printable articles on a variety of topics, a mortgage payment calculator and a lifestyle search tool that helps buyers find compatible neighborhoods. Content is targeted to individuals just thinking about buying; those who are ready to start the process; and those who have recently become homeowners.

In addition, the website includes an innovative video series, Homebuying Adventures with Genevieve and Amy, which follows the journey of two women interested in buying their first homes. The videos take viewers along as Genevieve and Amy, who work in the marketing department of Allen Tate Company, meet with a Realtor and mortgage broker and tour various properties. The idea for the video series came out of discussions between the two co-workers about what to do when their current leases expire.

“We’ve created a dynamic and helpful resource for people who are considering the purchase of their first home,” said Pat Riley, president and chief operating officer of Allen Tate Company. “We put ourselves in the shoes of a first-time buyer and started asking questions – and everything went from there.”

According to the National Association of Realtors, the typical first-time homebuyer is 30 years old and has an income of $59,900. Forty-eight percent of first-time homebuyers in 2010 were married, but 23 percent were single woman, and that number is up from previous years.

“The desire to own a home” was the overwhelming factor in influencing first-time buyers, according to the NAR survey, with 50 percent of buyers naming that was their reason for making their home purchase.

“That statistic hasn’t changed much over the years,” said Riley. “Despite changes in the economy, owning a home is still the American dream for most people. And there’s never been a better time than today to start looking.”

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Allen Tate Realtors is the Carolinas’ largest real estate company with offices in the Charlotte, Triad, Triangle and Upstate South Carolina regions. Allen Tate offers the advantage of hometown service with international capabilities and the latest in real estate technology and maximum marketing exposure. Visit http://www.allentate.com for more information.

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Karen Murray
Allen Tate Company
(704) 442-6341
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