Lorel Partners With Rita’s to Grow Facebook Fan Base

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Rita’s promotes new co-branded flavor, BUBBLICIOUS® Italian Ice, with engaging Facebook promotion.

Rita's Facebook Campaign
We see tremendous value in growing, maintaining and engaging our fan base, and offering our Guests the chance to win a free year of Rita’s Italian Ice through Facebook was a valuable way to do so.

Lorel Marketing Group (Lorel), a full-service marketing agency, today announced the successful launch of Rita’s Franchise Company’s "BUBBLICIOUS® Clubalicious" Facebook promotion that helped earn Rita's over 35,000 additional new fans in three weeks. The Rita’s Facebook page now has over 580,000 fans.

In support of Rita's new co-branded flavor, BUBBLICIOUS® Italian Ice, the “BUBBLICIOUS® Clubalicious” Facebook promotion drove users to become Rita's fans to participate in an enter-to-win sweepstakes and engage with the Rita’s brand. The Facebook "BUBBLICIOUS® Clubalicious" promotion increased Rita’s Franchise Company’s fan base, their email subscriber base, and created buzz around the new BUBBLICIOUS® Ice flavor.

To encourage viral behavior, a social sharing tool was developed, entitled "What Makes You Bubble With Happiness?" The social sharing tool exemplified various BUBBLICIOUS® Bubbles, which facilitated a fun, playful way for fans to express themselves and share with their friends through their Facebook pages. The tool served as a targeted medium for Rita’s to market their brand, the newest flavor and the three-week long sweepstakes.

“In an effort to grow our social networking fan base, we harnessed the power of the Rita’s brand and BUBBLICIOUS® brand to execute a fun, engaging, and exciting promotion. We see tremendous value in growing, maintaining and engaging our fan base, and offering our Guests the chance to win a free year of Rita’s Italian Ice through Facebook was a valuable way to do so,” said Madalyn Weintraub, Rita’s Franchise Company.

"It's been great helping Rita's to launch the new co-branded BUBBLICIOUS® Italian Ice to instantly embrace fans,” said Sebastian Pistritto, President. Lorel Marketing Group. “That's what Facebook is all about: giving fans a way to socialize around things they are passionate about."

During the promotion, fans engaged with Rita’s Facebook fan page to enter to win various prizes such as free Ice for a year and a Rita’s BUBBLICIOUS® prize pack, in addition to sharing "What Makes them Bubble with Happiness" on their own Facebook pages. Along with the social sharing game and various prizes, in-store signage and additional channel promotions helped create awareness and drive consumers to the promotional sweepstakes; ultimately increasing Rita’s Facebook fan base by over 14,000 in just one day, more than 35,000 total new fans during the three-week period, more than 25,000 sweepstakes entrants and over 19,000 new email subscribers.

For more information about the Rita’s Facebook campaign, visit http://lorel.com/Ritas-Bubblicious or contact Sarah Throne at 610-337-2343 or email sthrone@lorel.com.

Lorel Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading brands within the lifestyle, retail and healthcare industries. Lorel specializes in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorel’s client work has been recognized by various organizations and competitions such as the Summit International Awards, The Association of Marketing and Communications Professionals, The Creativity International Awards and the Healthcare Advertising Awards, among others.

Visit Lorel Marketing Group in King of Prussia, PA, or online at http://www.lorel.com. To contact Lorel, email info(at)lorel(dot)com or call 610.337.2343

Rita's Franchise Company, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 18 states with more than 550 stores. Rita's brand promise is Ice, Custard and Happiness. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, layered Gelati and healthy Light Line treat options, as well as its signature Misto and Blendini creations. Rita's was named one of the Top 25 Franchise High Performers by the Wall Street Journal's 'Startup Journal.' In a 2009 Zagat survey of over 6,000 fast-food fans, Rita's was ranked #2 in the Top Ice Cream/Custard category. The World Needs More Rita's!

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Sarah Throne
Lorel Marketing Group
(610) 337-2343 276
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