Rockford Mutual Insurance Company to Implement MiAgents from Millbrook – An Innovative Mobile Agency Management Application for Optimizing Agency Relationships

Share Article

Rockford Mutual is looking to move agency meetings beyond relationship building to actionable, real time insights using Millbrook’s MiAgents app

Millbrook, the leading provider of business intelligence and data warehousing solutions for insurance carriers, announced today that Rockford Mutual Insurance Company out of Rockford, Illinois chose to implement MiAgents, Millbrook’s new and innovative iPad app for mobile agency management.

MiAgents is the first mobile app in the insurance industry to truly transform agency relationship management by dramatically enhancing insight into agency performance while turning anecdotal perceptions into actionable data. The application is using internal and third party data sources to turn subjective data into objective and actionable information. "Millbrook is excited to release MiAgents to help our customers optimize agency relationships and drive revenues and profitability,” said Jack Plunkett, Principal Co-Founder of Millbrook.

John Search, Principal and Co-Founder of Millbrook, added that “We are honored to work with Rockford Mutual on implementing our mobile agency relationships application so they will be able to reap the full benefits of our solution.”

Rockford Mutual provides products for the states of Illinois, Wisconsin, Indiana and Missouri with a reputation and financial stability obtained over 100 years of business. According to Shane Heeren, Sales and Marketing Manager for Rockford Mutual, “We want to better utilize technology to help our agents grow their business and provide them with more pertinent information. We have a lot of data and we want to be able to provide the data in a format that is useful and productive for the agents. Millbrook’s MiAgents is the tool that we have been looking for. We are excited to start working with our marketing reps and realizing the benefits of real time data capture and analytics ."

MiAgents reduces the time required for agency meetings while at the same time letting the marketing reps identify market opportunities or challenges and respond to them immediately. MiAgents offers key performance alerts, such as rate filling and licensing changes by competitors, as well as performance and operational alerts such as upcoming renewals, large losses and unexpected cancellations. The application utilizes simple, easy-to-use graphs that show the agent’s performance and experience by line of business, product, and transaction volume relative to plan and prior year.

About Rockford Mutual Insurance Company
Rockford Mutual provides several lines of insurance protection. The Personal Lines products consist of Automobile, Homeowners, Personal Umbrella, Watercraft, and Recreational Vehicle. The Commercial Lines products consist of Commercial Auto, Business Owners Policies, Commercial Package Policies, Commercial Umbrella, Worker’s Compensation, Farm owners, and Farm Umbrellas.

Rockford Mutual is committed to the Independent Agency System, working through a network of local independent agents who best understand customer needs. The company also operates as a reinsurer of farm mutual insurance companies located throughout Illinois and Wisconsin. Rockford Mutual Insurance Company is rated A- (Excellent) by A.M. Best Co.

About Millbrook
Millbrook has become recognized as “The Insurance Data Experts,” with over 15 years of experience, serving leading P&C companies. Our data strategies and methodologies, using proven data models and platforms, technology accelerators and BI solutions allow our clients to access and use their data to reduce loss ratios, enforce underwriting principles, and reduce outstanding claims and reserves, resulting in measurably improving results.

Millbrook offers an innovative approach to safe data integration, solving the problems of business disruption and increased risk during new technology implementations. More information about Millbrook can be found at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ron Watson
(484) 876-0196
Email >
Visit website