The Current Market Conditions Are Exciting Game Changer Times. Don't miss out!
Suttons Bay, MI (PRWEB) September 20, 2011
The Wall Street Journal reports that U.S. average income has dropped for three years in a row. USA Today reports that, for the first time in at least 50 years, the typical U.S. family got poorer in the last ten years. If a new idea saves the buyer some cash, with true value, it will very likely have a better chance in today’s marketplace. So says Mark McKitrick and Kim Sena, who have authored “The Complete Guide to Inexpensive Ideaing”, a new and exciting, workbook that is designed for inventing.
This book offers those with new ideas a complete guide that takes them from the “aha” moment of product conception through the entire process of development of the new idea, and is targeted at inventors of any type of product. Included are invaluable proprietary templates for writing provisional patents, business plans, and product brochures. The easy-to-follow “Ideaing” guidebook will also, among many other benefits, help the inventor determine if their idea is worth pursuing before they pour money into it.
“People buy products for a variety of reasons”, states Dr. Sena. “But in today’s financial environment, they are really watching what they spend. Many buyers feel better about purchasing a product that pays for itself over a period of time. Then, they may feel that they need that product, as opposed to just wanting that product”. Adds Mr. McKitrick, “In these market conditions and especially with disposable incomes dwindling, it is crucial for a new product to save the consumer money. The current market conditions are exciting times and game changers for new products that offer value. When times are good and stable, nothing needs fixing and people keep the status quo. When the markets are in turmoil it encourages people to take notice. Now is the perfect time to get attention with a new idea”.
Dr. Sena says that examples of these types of money-saving products that are seen currently in the marketplace are the Food Saver, compact fluorescent light bulbs, filtered water pitchers, rechargeable batteries, and their book “Ideaing”. “Products like these pay for themselves long before they wear out, and then they’re money in the bank.”
The authors, who have enjoyed many successes (and learned many expensive and character-building lessons) along their respective paths, will save readers hundreds of hours and thousands of dollars with their experience and advice. The reader will learn about patent searching and market research, writing their patent, developing their product, writing a business plan, finding angel and venture capital, and much more. Just as importantly, they will learn when to consult specialists (patent attorneys, prototype experts, etc.).
“Our goal, utilizing our years of experience in the idea development process, is to empower people in all walks of life with the necessary tools to turn their idea into a viable product,” states Mr. McKitrick. “Our templates save you a tremendous amount of time and money. And best of all, they’ll make you look and feel like an experienced inventor.”
“The Complete Guide to Inexpensive Ideaing” is available at all fine bookstores. Templates are available electronically at http://www.ideaing.us. Media may request a review copy by contacting the publisher at: media(at)authorsolutions(dot)com or telephone at 888.280.7715.