Chicago, IL (PRWEB) September 20, 2011
iMingle® Insurance announced today that it has launched in New Jersey as the first direct-to-consumer insurance provider to offer group buying for auto insurance. Utilizing a new marketing approach for direct-to-consumer insurance, iMingle allows individual policyholders to qualify for group discounts – and potentially save hundreds of dollars – by tapping into the collective buying power of social networking sites like Facebook and Twitter.
“Our success is building and within just a few months, iMingle is now available in 17 states,” said Michael Z. Stahl, iMingle’s vice president of marketing and operations. “As we continue to expand into new markets, our customers benefit from an extended network of friends and family with whom to share group buying discounts. Whether it’s a friend in New Jersey or a cousin in Arizona, we’ve made it easy to use social media channels to link policies and save money.”
Launched in 2010, iMingle is aimed at what the company calls the i Generation, those consumers who routinely turn to their social networks to find information, compare deals and seek recommendations from their peers. For the first time, an insurance provider has developed its marketing strategy specifically to meet the needs – and expectations – of these policyholders by rewarding them for two things they are already doing: using social media and buying insurance.
Most insurance companies offer discounts if you insure multiple cars within a household. iMingle takes this concept a step further by allowing consumers to link, or “mingle,” their policies with those of their friends, so they can both benefit from the iMingle Network® Discount of 10 percent. This is on top of iMingle’s other policy discounts, which can save customers up to 50 percent or more.
The sharing process is simple. When a customer purchases an iMingle auto policy, they can use a widget to let their friends know about the available discount. They have over a dozen choices for how they want to share their exclusive iMingle discount link, including email, instant messaging, blogging, and social networking sites like Facebook, Twitter and LinkedIn. If a friend clicks on the link and also purchases a policy – and both agree to the iMingle safety pledge – both customers get an extra 10 percent discount.
iMingle’s group buying component is believed to be the first in the insurance industry. However, it is not the only way iMingle customers can save money. Other policy discounts include:
iMingle also bundles popular coverage options into convenient and affordable packages:
In addition to New Jersey, iMingle is now available in 16 other states: Arizona, Colorado, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nevada, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia and Wisconsin. Renters insurance is also available in New Jersey.
In addition to the iMingle emphasis on social media platforms, the company uses a variety of other tools to serve the techno-centric, i Generation consumer. Some recent additions include a new instant bill-paying site using QR code and an iMingle Insurance iPhone App, which provides drivers with a more convenient way to manage their insurance policies anytime and anywhere.
(Please note: The term “group buying” as used in this press release is intended to mean collective buying in the social context and not the purchasing of insurance as part of an employer-sponsored group or other affinity association.)
iMingle is part of Kemper Corporation (NYSE: KMPR), which has over $8 billion in assets and an A- (Excellent) Rating from A.M. Best Company for insurance operations. More information is available at imingle.com or by calling 800-315-0473.