Hiring Demand for Social Media Skills Still on the Rise

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More than 10,000 new job ads posted online during August required social media skills, an increase of 94% from the same time period in 2010, according to WANTED Analytics™

During August, Recruiters at direct employers and staffing firms placed more than 10,000 new online job ads that included requirements for social media skills, according to WANTED Analytics™ (http://www.wantedanalytics.com), the leading source of real-time business intelligence for the talent marketplace. Hiring demand for this skill set, up 94% from August 2010, reached an all-time high as additional business functions continue to implement strategies around social media. The steady growth in demand for these skills may show that the use of social media sites is not a fad. Businesses recognize that social media applications will be a key part of engaging with customers.

The most commonly advertised job titles that included social media requirements were Marketing Manager or Director, Account Executive, Web Developer, Communications Manager or Director, and Online Marketing Manager. Marketing Managers were most frequently required to have these skills, with demand up 75% versus last year.

The metropolitan areas with the highest hiring demand for professionals with social media skill sets during this period were New York, Washington, DC, Los Angeles, Boston, and San Francisco. Employers and staffing firms in New York placed more than 1,300 new online job ads for this field, the most of any city.

As companies continue to demand social media skills across various functions, nationwide recruiting conditions will be moderately difficult. Of the above five locations with the largest volume of job ads, Recruiters in Washington, DC are likely to experience the most difficult conditions for sourcing candidates. According to the Hiring Scale™, the talent pool in Washington, DC consists of approximately 8 potential candidates in the workforce for each available job ad, falling below the national average. Alternative locations to recruit from include Philadelphia, PA and Norfolk, VA. In these locations, the talent supply is larger and hiring demand remains low. Recruiters that are able to source candidates from these areas are likely to reduce their time-to-fill for open positions.

The Hiring Scale measures conditions in local job markets by comparing hiring demand and labor supply. The Hiring Scale is part of the WANTED Analytics platform that offers business intelligence for the talent marketplace.

To see additional charts and detail, please visit http://www.wantedanalytics.com/insight.

The Hiring Scale is available at http://www.hiringscale.com.

About WANTED Analytics™

WANTED Analytics™ helps recruiting organizations make better decisions faster with real-time business intelligence on jobs, employers, and talent. Analytics brings together, for the first time, years of hiring demand and talent supply data to create a true talent intelligence platform for hard-to-fill positions.

Clients in the staffing, HR, RPO, media, and government sectors use WANTED Analytics™ to find sales leads, analyze employment trends, gather competitive intelligence, forecast economic conditions, and source hard-to-fill positions.

About WANTED Technologies Corporation

WANTED Technologies (TSX-V:WAN) provides real-time business intelligence for the talent marketplace. Founded in 1999, the company’s headquarters are in Quebec City, Canada, and it maintains a US-based subsidiary with primary offices in New York City. WANTED began collecting detailed Hiring Demand data in June 2005, and currently maintains a database of more than 600 million unique job listings. For more information or to sample WANTED’s services, visit http://www.wantedanalytics.com.

WANTED is also the exclusive data provider for The Conference Board’s Help-Wanted OnLine Data Series™, the monthly economic indicator of Hiring Demand in the United States.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. Any statement that appears prospective shall not be interpreted as such.


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Carolyn Menz

Martin Auclair
WANTED Technologies
(418) 523-6663 337
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