Fatboy®, MR. O Design Studio and Miami Iron Side

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A spirited event uniting modern design, fashion, art and the Fatboy® lifestyle

Iron Side’s "Happylittlevillage gets happier" with Fatboy®

"The design team at MR. O is a group of very talented designers. Their creative vision for the Iron Side event embodies the essence of our brand; surprising, yet relaxed with a great sense of style," said Paula Masters, President of Fatboy USA.

Fatboy® USA announced today it will be a part of the Miami Iron Side “Campus Collective” event in collaboration MR. O Design Studio. This creative and entertaining evening takes place on Wednesday, September 21, 2011; 7 – 11 p.m. at Miami Iron Side, located in the MiMo Biscayne Boulevard Historic District.

Fatboy® USA will outfit the “Happylittlevillage gets happier” public space installation, designed by MR. O principal designer, Rita Motta, in the Iron Side central courtyard “piazza”. The Fatboy® family of lifestyle products will be represented across the board creating inviting yet surprising lounges throughout the space. The installation has been created specifically for the Iron Side location, and is centered around Motta’s now iconic “Happylittlevillage” structure.

"The design team at MR. O, specifically Rita Motta, is a group of very talented designers. Their creative vision for the Iron Side event embodies the essence of our brand; surprising, yet relaxed with a great sense of style. We are excited that we have the opportunity to be part of the “Happylittlevillage," said Paula Masters, President and Managing Director of Fatboy USA.

The collaboration with the MR. O Design Studio is a match made in heaven! Fatboy® is an imaginative lifestyle brand that is known for its colorful, casual seating and great style – a perfect match for MR. O’s witty and playful designs. This fantastic collaboration has resulted in the creation of a happy, out-of-the-ordinary, dream-in-Technicolor, one-of-a-kind, lounge area for your enjoyment! Not to be missed. A feast for the eyes! This one night event will feature live music, gourmet food tastings, open artists’ studios, and entertainment. All while surrounded by a lush garden setting under the tropical Miami sky.

About Fatboy®
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. The Dutch company has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products all designed in the name of a wonderfuller life. Wrap yourself in the Fatboy® brand experience and share the legacy by visiting http://www.fatboyusa.com and http://www.facebook.com/FatboyUSA.

About MR. O
MR. O’s principals are a multidisciplinary creative team. Their inventive and happy designs exude a contemporary feel and timeless sensibility. They create for top-tier clients from their Miami, Florida design studio and Cortona, Italy workroom.

About Iron Side
Miami Iron Side is a mixed-use development that has blossomed into a design destination with more than 40 showrooms and studios featuring architects and interior designers. Many creative services such as fashion designers, graphic artists, and photographers, have alsoset up shop at Miami Iron Side.


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Paula Masters
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