MediaTrust Names New CEO; Founder Continues Active Role as Executive Chairman of Board

Share Article

Keith Cohn is Promoted to CEO of MediaTrust, Peter Bordes, MediaTrust Founder and Executive Chairman, Will Continue to be Actively Involved in Key Initiatives Driving Company Growth.

These new roles play to the strengths that allow us to leverage partnerships and maximize growth.

MediaTrust, a leading digital performance marketing firm based in New York and Los Angeles, has named Keith Cohn as new Chief Executive Officer. Keith Cohn, currently President and member of the Board of Directors of MediaTrust, has been named CEO effective immediately. In a planned succession move, Peter Bordes—a MediaTrust Founder and Executive Chairman of the Board—will relinquish the CEO title, but will continue to actively contribute to key initiatives in areas of strategy, business development, product vision and thought leadership.

Yesterday, Peter Bordes announced the promotion of Keith Cohn to employees in MediaTrust’s New York, Los Angeles and Ventura offices, via live video-conference. The transcript of that announcement follows:

“As a Founder and Chairman of the Board of MediaTrust, I am excited to name Keith Cohn as our new CEO. As President of MediaTrust over the last 1½ years, Keith has been a key driver, leading the complete transition of business from a CPA network to our current real-time CPC bid exchange model in early 2011, with great success. These new roles play to the strengths that allow us to leverage partnerships and maximize growth. Much of that growth we have seen—having moved into a period of sustainable profitability—is a result of Keith’s leadership in helping to conceive and deliver the most successful new product launch in MediaTrust’s 7-year history – the MediaTrust PerformanceExchange.

Given Keith’s strong leadership since joining MediaTrust, and considering his extensive industry experience as CEO of Bardon Advisors and Vendare Media, it is easy to see why the Board of Directors unanimously agreed to name Keith MediaTrust’s CEO. With this promotion, Chief Revenue Officer Trevor Thomas, Chief Technology Office Art Welch, and Chief Operating Officer and VP Product Management Dave Coburn will report directly to CEO Keith Cohn. The Board is confident these changes solidify the company’s leadership team at a critical stage in the company’s development – MediaTrust has turned the corner to profitability and is growing rapidly. Keith has led the growth of a company to well over $100MM in revenue before, and we are no less ambitious here at MediaTrust! I am confident that Keith and his team can quickly get MediaTrust to those kinds of numbers… and beyond.

Although I am relinquishing the CEO title, I continue as Founder and MediaTrust Executive Chairman of the Board. As such, I will continue to partner with Keith, and I will actively and regularly work with other members of the MediaTrust executive team on strategic initiatives, business development deals, branding, product vision and thought leadership. In short, I am not “retiring” by any stretch of the imagination!

Please join me in congratulating Keith as our new CEO!”

Keith Cohn originally joined MediaTrust as President following the acquisition of Bardon Advisors, where Cohn was Founder and CEO. Mr. Cohn has more than 20 years of leadership experience, building brands and businesses for start-ups and large established companies. Prior to launching Bardon Advisors, Cohn was President and CEO of Vendare Media, an Idealab & venture-backed Internet advertising and media firm. From 2000 to 2006, he led Vendare Media from a pre-revenue, fledgling Internet start-up into a $120mm a year diversified marketing firm with an emphasis on lead generation and other forms of performance-based marketing. Vendare Media merged with Net Blue, which recently merged with Azoogle / Epic Advertising.

About MediaTrust and the MediaTrust PerformanceExchange
MediaTrust enables its partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales, via the MediaTrust PerformanceExchange (MTPX). MTPX is a real-time CPC bid exchange for performance marketing. Working with industry-leading advertisers, MTPX yields profitable results for lead generation and direct response advertisers looking to increase business. With the success of the PerformanceExchange within the EDU vertical credited to its quality traffic, compliance, and customer-centric Partner Management team, MTPX is quickly extending its reach into many new marketing verticals such as: Insurance, Finance, and Home Services.

For the second consecutive year, MediaTrust has been named to Inc500s Fastest-Growing Companies list, by Inc. Magazine, for 2009 and 2010. Founded in 2004, MediaTrust is headquartered in Los Angeles, with offices in New York City.

For more information on MediaTrust's PerformanceExchange, please visit:, or follow the company blog: MediaTrust news and updates can also be found on Twitter ( and Facebook (


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lauren Ishimaru
(805) 290-4575
Email >
Visit website