WoW Work Out World Launches a Gym 2.0 Member and Trainer Social Fitness Portal Powered by Wellness Layers

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Wellness Layers, Inc., a leading provider of online and mobile health and wellness community portals, and WoW Work Out World, a 10 club New Jersey based fitness club chain, today announced the public beta release of an integrated, goal oriented member and trainer social fitness portal.

Wellness Layers, Inc., a leading provider of online and mobile health and wellness community portals, and WoW Work Out World, a 10 club New Jersey based fitness club chain, today announced the public beta release of an integrated, goal oriented member and trainer social fitness portal.

The Fitness Edition of Wellness Layers Platform was designed based on a recent study conducted by Wellness Layers which asked fitness club members what they would like from their fitness club in an online and mobile environment. The three most desired features indicated by members included: Applications to help them reach their fitness goals, schedules and timely club information and updates, and connectivity with other members and trainers. Wellness Layers’ goal was to combine all three elements in the most fun and meaningful way to extend the WoW Work Out World experience and increase member satisfaction, acquisition and retention.

The personal application layer of the portal includes fitness and nutrition planners, trackers and reporting to help members track and plan their personal fitness progress. A stand-out feature is the goal tracker which allows members to set, track, and achieve their personal fitness goals.

The social support layer offers social networking services designed to access the different triggers which motivate people to increase physical activity. The goal tracker mentioned above, for example, allows members to connect with other members with the same goal, as well as prompts members who have achieved the goal to provide tips as to how they did it. There is specific functionality for members to connect with their personal trainers, allowing trainers to message their trainees, monitor progress, and set up training sessions. The solution also offers a comprehensive social platform that has been customized for fitness clubs that includes friends and friends’ fitness newsfeeds, blogs and photo galleries, special interest teams, game dynamics with badges among many other online services.

WoW Work Out World Club schedules, alerts, events, promotions and activities are available within the portal and can be disseminated to members locally and in real-time via feeds and messaging. The next phase of the portal will include accessibility via mobile apps.

"WoW is pleased to provide our members and the New Jersey community with a highly engaging web and mobile fitness environment that better serves their needs," said Stephen S. Roma, of WoW Work Out World. "WoW’s mission is to KEEP JERSEY STRONG with the best facilities, trainers, services and programs, and we are glad to add to the mix the strongest online social fitness service. We hope to continue supporting the fitness goals of our community for years to come in partnership with Wellness Layers."

“The WoW portal is using the best of what social and the web can provide, totally customized to support the fitness experience. It has been an exciting journey from inception to completion and we cannot wait to see the results of people successfully achieving their fitness goals while using our customized online solution designed for WoW,” said Amir Kishon, Chairman and CEO of Wellness Layers.

About Wellness Layers, Inc.

Wellness Layers is a leading provider of online and mobile customer and patient social portals for the healthcare and wellness markets. The Wellness Layers platform includes a suite of personal health and wellness applications, a social support layer, and personalized content specifically honed for the special needs of health and wellness companies. The deeper engagement achieved with the Wellness Layers Platform supports efforts for prevention, adherence, weight loss, condition management, and lifestyle modification. Wellness Layers offers special platform editions for the healthcare, nutrition and diet, fitness, pharmaceutical, employee wellness, healthy lifestyle and ecommerce markets. Additional information can be found at http://www.wellness-layers.com.

About Work Out World

WoW is owned and operated by the Roma Family, proud New Jersey residents for over 30 years. Mary Roma opened her first facility in 1992 and since then, the Roma Family has grown WoW into one of the Top 30 Health Clubs in the United States. With a mission of KEEPING JERSEY STRONG, WoW has developed programs, facilities, and services specifically for the people of New Jersey. Through many years of research, we’ve uncovered the secret that has enabled thousands of New Jersey residents to sincerely stick with their exercise program. For more information, visit http://workoutworld.com.

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