P.L.A.Y. Launches Designer Lounge Bed Collection for Pets

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Innovative pet beds provide owners four different looks with just one product.

P.L.A.Y. Kalahari Lounge Bed in Brown Giraffe/Sangria. Photo by: J.Nichole Smith, www.dane-dane.com

P.L.A.Y. Kalahari Lounge Bed in Brown Giraffe/Sangria.

Each Lounge Bed design redefines the standard pet bed experience and features a reversible center pillow along with a flip-able exterior; providing pet owners four different looks in just one product.

P.L.A.Y. (Pet Lifestyle And You) is proud to announce the launch of its new Lounge Beds, the latest addition to its award-winning line of pet beds and accessories. Each design is crafted with high quality, furniture-grade materials including velvet and micro-suede; ensuring dog years of comfortable lounging. After a long day of P.L.A.Y.ing, pets will simply love to curl up and rest their heads on the super sturdy walls of a P.L.A.Y. Lounge Bed.

“We know that bolster beds are some of the most popular amongst dog lovers, but we wanted to create something more versatile and innovative. Something that would allow you to change the look and feel according to season or mood,” says Founder Will Chen. With that in mind, each Lounge Bed redefines the standard pet bed experience and features a reversible center pillow along with a flip-able exterior; providing pet owners four different looks in just one product.

Filled with the perfect density of high-loft, eco-friendly PlanetFillTM, the stylish Lounge Beds were created with pets, people and the planet in mind. Available in four sizes and over 12 new designs, P.L.A.Y. has a Lounge Bed to complement every pet owner’s décor.

Beginning September 21, 2011 the Lounge Beds will be available online at http://www.PetPLAY.com and in local boutiques shortly after. Prices start at $98 for small to $228 for extra-large.

About P.L.A.Y.
P.L.A.Y. (Pet Lifestyle And You) is a young San Francisco-based company with a dream to redefine the pet bed experience. Unable to find the perfect bed for his picky pug Momo, Founder Will Chen set on a mission to create beds that are not only comfy for pets, but also stylish for their owners AND better for our planet. In addition to the new line of Lounge Beds and Chill Pads, Will partnered with dog-lover and local artist, David Collins, to create the award-winning Artist and Original Collections for 2011/12. To view P.L.A.Y.’s complete line of products, visit http://www.PetPLAY.com.

Note: High resolution photography available upon request. Additionally, P.L.A.Y. founder, Will Chen, is available for interviews regarding pet lifestyle, design and entrepreneurship.

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Phuong Phillips
phuong.phillips@petplay.com
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