The integration of MediaMind with our Artemis analytics platform allows marketers to have increased depth of insights into digital marketing efficiency, a huge advantage in a marketplace driven by real-time reports and analysis.
New York, NY (PRWEB) September 20, 2011
Havas Digital (http://www.havasdigital.com), the global digital media network of Havas Media, and MediaMind (http://www.mediamind.com), a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced campaign performance, today announced a global partnership, with MediaMind becoming part of the leading ad management solution powering Artemis, Havas Digital’s proprietary analytics platform.
This integration combines MediaMind’s multichannel ad serving technology with the advanced attribution and analytics capabilities of Artemis, allowing marketers for the first time to leverage these capabilities through an integrated solution.
“We are thrilled to be partnering with MediaMind,” said Katrin Ribant, Executive Vice President of Data Platforms for Havas Digital, “The integration of MediaMind with our Artemis analytics platform allows marketers to have increased depth of insights into digital marketing efficiency, a huge advantage in a marketplace driven by real-time reports and analysis.”
"Critical systems like Artemis represent the vital need for open and flexible technology partnerships” said Gal Trifon, President and CEO of MediaMind. “Seamless integration of data and ad-optimization creates intelligent touch points that increase media efficiency while minimizing manual efforts for Havas agencies.”
About Havas Digital
Havas Digital is the umbrella holding company that manages all Havas Media's interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Uncommon, direct marketing specialist in Spain, One-to-One, specialized CRM solution in Portugal, and Archibald Ingall Stretton the new UK based creative shop expanding rapidly worldwide.
Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship based media, and design. Havas Digital's companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive marketing investment.
Havas Digital’s brands currently operate from 43 offices in 33 different countries across Europe, North America, South America, Asia, and Oceania, serving over 400 clients, including the market leaders in many industries such as Air France, Danone, Diageo, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Sears, and Vodafone, amongst others.
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. During 2010 MediaMind delivered campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.
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SVP, Director of Marketing & Communications
T: +44 (0) 207393242