RockHard is more than a brand, it's a lifestyle.
Atlanta, Georgia (PRWEB) September 23, 2011
RH Labs will launch a national radio campaign October 3, 2011. It will be their first terrestrial radio campaign to date.
Their thirty-second spot, titled “Classy Gents RockHard,” promotes their male enhancement pill, RockHard Weekend. It paints the scene of an upscale bar where sophisticated young singles mingle and socialize after a long workweek.
The commercial is part of an ongoing initiative by the company to appeal to young adult males who don’t have performance issues, but may want to use natural supplements to enhance their sexual experience.
“We’ve always said that RockHard is more than a brand, it’s a lifestyle,” says President Joshua Maurice. “Our customers are people who bring a lot of passion to everything they do, whether it’s work or play. They don’t settle for ‘good enough’. They want the best, and that's why they turn to our product.”
The commercial will air on two networks targeting the male 18-34 demographic. One is a sports network comprised of over 150 stations across the country. The other is a gaming network designed to reach video game enthusiasts. With the heaviest concentration of spots airing during the evening rush hour, the company hopes to reach young men on their way home from work when they’re thinking about how to maximize their leisure time.
About RH Labs
RH Laboratories manufactures RockHard Weekend, an all-natural male sexual performance enhancer, as well as Pandora, an all-natural sexual enhancer for women. RockHard Laboratories is constantly using innovative techniques to promote their products not only as supplements but also as a lifestyle. In addition to the products RockHard manufactures, they are the exclusive distributor of Forgiven, the world’s first alcohol metabolizer, and Nicstick, an electronic cigarette.