Heritage Trust FCU Pleased to Add FamilyMint as Member Benefit

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Heritage Trust is pleased to add FamilyMint as a benefit to our Better Place to Start Youth Financial Education Program, a resource for parents to help their children learn the right ways to save, spend and manage their money.

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Helping kids appreciate money

Heritage Trust is pleased to add FamilyMint as a benefit to our Better Place to Start Youth Financial Education Program, a resource for parents to help their children learn the right ways to save, spend and manage their money.

How confident are young people today that they will achieve their financial goals? A Wells Fargo survey found only 5 percent of people age 18 to 21 are confident they will achieve their financial goals and according to a Jump$tart Coalition survey, 18 to 24 year olds are the fastest growing age group in the U.S. filing for bankruptcy. In addition, Charles Schwab’s 2011 Teens and Money Survey showed a notable decline in financial literacy compared to 2007. Heritage Trust FCU is determined to buck the negative trends and help young people achieve their financial dreams.

“Heritage Trust is pleased to add FamilyMint as a benefit to our Better Place to Start Youth Financial Education Program, a resource for parents to help their children learn the right ways to save, spend and manage their money," commented James H. McDaniel, Sr., President/CEO. "Establishing ways to save money at a young age is crucial for avoiding future debt and achieving financial success as an adult. We look forward to working with FamilyMint and providing this online service to our members and their families.”

FamilyMint is an award winning online money management application that helps parents raise money-smart kids and helps busy families be smarter about money. FamilyMint has developed a unique partnering and marketing platform to assist credit unions in educating, attracting and retaining the youth market.

FamilyMint is the only budgeting and goal-setting tool available through credit unions where kids 5 to 16 learn by actually managing their own money in a safe, virtual environment. It is the modern replacement for the piggybank as well as an introduction to online banking and is designed to start forming the right financial behaviors in an interactive, fun and simple way while emphasizing the importance of saving, setting and achieving goals.

Through a co-branding program, credit union members gain free access to FamilyMint’s Premium version. This includes access to FamilyMint Mobile, and other enhancements that allow parents to automate allowance, add motivating interest, and match long-term savings goals all the while simplifying parents lives and empowering kids.

And Karen A., a FamilyMint user says, "FamilyMint is amazing. The graphs & visualization have completely turned things around. The kids are working together to save. FamilyMint takes care of managing the little things. So many times we were missing opportunities to teach the kids lessons. Now everyone has more control. I've been emailing all my friends. I heard about it through my credit union & never would have thought to look for something like this on my own. It's a fabulous thing that I wish I had when the kids were younger!"

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