Simplee's Tomer Shoval Headlines as Featured Panelist at Health 2.0 Conference

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Shoval to discuss technology innovation for managing the complexity of medical expenses and health care insurance online.

Simplee has announced that company CEO and co-founder Tomer Shoval will headline as a featured panelist at the upcoming Fifth Annual Health 2.0 conference in San Francisco. Joined by moderator Steve Downs of the Robert Woods Johnson Foundation and a hand-selected group of executives from three additional health IT startups, Shoval is scheduled to appear at the “Self -Management Devices, Tools and Trackers” seminar at 10:45 AM on the morning of Tuesday, September 27 on the final day of the three-day symposium.

“Health care has become a confusing mess of bills, deductibles and hidden expenses with of-pocket costs up more than 50 percent over the last five years and the average American family spending more than $3,000 per year beyond their monthly premiums,” said Tomer Shoval. “With Simplee, there’s a better way—we give consumers the power to manage all of their health care plans and expenses in one place. It’s an honor to be asked to share my insights and discuss Simplee in more detail at this year’s conference.”

A technology industry veteran with deep online consumer content and commerce expertise, Shoval is the former managing director of eBay’s for North America and is recognized as an innovator in the use of technology for managing the complexity of medical expenses and health care insurance.

Simplee, his latest venture, was launched in June as a free online health care expense management service that transforms linked health insurance information into a personalized dashboard for tracking bills and claims in real-time. It allows users to edit transaction details, and intuitively presents medical visits, deductible status, health savings accounts (HSAs) and total family spending over time with a simplified explanation of deductibles, plans and benefits. Simplee also provides alerts and reminders that help consumers take full advantage of hidden benefits offered under each plan like free preventative care.

Health 2.0 co-founder Matthew Holt commented, “Health 2.0 is known for its ground-breaking technology demos from health IT trailblazers and we believe Tomer Shoval’s presentation will motivate seasoned health IT veterans, empower newbies, and provide guidance for those in the trenches.”

The Health 2.0 conference is attended by the hottest technology-driven health care startups and established companies to preview the latest innovations. A gathering place for software developers, physicians, startup companies, global corporations, health IT vendors, payers, providers, and health care leaders, the conference is often the first place to see new, innovative health technologies before they are introduced to the rest of the world.

About Health 2.0
Health 2.0: The conference. The media network. The innovation community. The Health 2.0 Conference is the leading showcase of cutting-edge innovation transforming the health care system. Since its beginning in 2007, Health 2.0 has served as a community resource for search and online tools to help consumers manage their health and connect to providers. Now that the industry has caught up, Health 2.0 covers the entire cloud, web, mobile and unplatforms technology revolution that is shaking up every sector of health care. Health 2.0's next conference is on September 25-27 in San Francisco, the culmination of Health Innovation Week. For more, visit

About Simplee
Simplee is a privately held company dedicated to empowering consumers to take control of their health care expenses. The free, web-based consumer service helps users better understand and manage their health care expenses, identify ways to save money and find better care at a lower cost through an easy-to-use, simple dashboard with a set of powerful customization tools. Led by former executives from eBay and EMC, Simplee was created and developed by a team of. The early-stage funded company is located in Palo Alto, California, and maintains a development center in Israel. For more information go to

Simplee is a registered trademark or trademark of Simplificare, Inc., and/or its subsidiaries or affiliates in the United States and/or other countries. All other brand names, product names or trademarks are the property of their respective holders.

© 2011 Simplificare, Inc. All rights reserved.


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Heather Gore
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