Los Angeles, CA (PRWEB) September 21, 2011
On Saturday, September 17th undersea explorer and combat diver Scott Cassell completed a 30-mile dive from Catalina Island to San Pedro, California. The astonishing feat that pushed his body to the physical edge, even causing him to black out underwater for a brief period, was all in an effort to bring attention to the endangered shark species that is virtually on the edge of extinction before it becomes too late, an unseen crisis that Cassell has dedicated his life to.
Cassell’s goal of this attempt for furthest uninterrupted dive was to be underwater for as long and far as possible in order to shed light on just how few sharks he would encounter in an area once known for its flourishing shark population. Cassell completed the 30-mile dive in roughly 11-hours but was forced to give up on his world record dreams when he needed to resurface at the 5-hour mark; he blacked out underwater after experiencing a massive equipment malfunction, cutting off his air support that nearly cost him his life. Though the world record was lost, Cassell’s mission remained unwavering as he battled through hypothermia and extreme dehydration to complete the 30-mile dive.
Cassell is an experienced professional diver and ocean activist who has long dived in the Catalina Channel. According to Cassell, this area would produce between 40 to 100 sharks in a single dive less than 20 years ago. However, confirming his worst fear, he encountered literally no sharks during his 11 hours underwater on Saturday, even swimming with the support of shark attractors for all 30-miles.
Supported by a volunteer crew of more than 30 individuals, 3D video cameras from non-profit Global Reef and others followed Cassell’s 30-mile dive journey chronicling everything from the physical and mental preparation that goes into this type of attempt, to his heartbreak when he realized the drastic population loss of sharks over the last 20 years. The resulting film will be represented at this year’s MIPCOM festival in Cannes, France and more on the dive can be viewed now on Global Reef’s blog http://www.30miledive.com and http://www.luminox.com/diving-worldrecord/.
Where has the shark population gone?
With the advancements in fishing technology and drastic increase in demand of shark fin soup, nearly 90% of the shark population has been wiped out in just the last 20 years.
“There are species of sharks that are on the edge of extinction and we need to do something about this before it becomes too late,” said Scott Cassell. “Sharks are not the villains depicted in films. They are highly intelligent, emotional and a critical component to our eco-system and marine world. If we continue to allow for sharks to be viciously hunted and be used for things like shark fin soup, there is no chance that we can save this vital population which has been in our oceans for more than 5 million years, ensuing a massive trickle down effecting the entire marine ecosystem that will eventually threaten yields of other commercially important species.”
Cassell’s findings are unfortunately not a unique circumstance to the Catalina Channel. The shark population around the world is being killed off in mass quantities potentially causing a permanent and life-altering effect for the marine-world, as we know it:
- Approximately 97% of the blue shark population has been killed over the last 20 years in the Catalina Channel
- Worldwide, approximately 10 people a year are killed by sharks, but 3 sharks are killed every second by humans (source)
- In recent years shark specialists estimate that 100 million sharks are killed annually for their fins used in shark fin soup (source)
- The vast majority of sharks used for shark fin soup are de-finned alive and then thrown back into the ocean where they are forced to experience a long and excruciating death unable to swim, sinking to the ocean floor
Scott Cassell Luminox Dive Series:
Serving as the lifeline on his wrist during diving expeditions, Luminox helped make his 30-mile dive dream a reality. The essential gear brand is a proud sponsor of Scott Cassell and avid supporter of his work to save our oceans and sharks.
To commemorate Scott Cassell’s heroic 30-mile dive and help continue to support Cassell’s future work in saving the sharks and oceans, Luminox today announces the limited edition Scott Cassell dive series where a portion of proceeds will go towards Cassell’s organizations and future missions.
“I’ve never encountered someone like Scott. His undying love for the ocean and sharks and self-sacrificing tactics, all to raise awareness to the masses is something I find to be a true inspiration. Scott put his life on the line this weekend not for any personal gain or attention, but to help save the animal he loves. Luminox has made a commitment to Scott to get his message out to the world and we will not stop until his voice is heard and this issue is brought to light,” said Andre Bernheim co-CEO Luminox. “Today we are so proud to announce the limited edition Scott Cassell Luminox dive series and continue to aid in Scott’s mission.”
The Scott Cassell special models number 1525 and 3954 can be viewed on http://www.luminox.com and will be available at official retailers worldwide as of October 2011.
Invented in the United States, Made in Switzerland, Always Visible.
For more information visit: http://www.luminox.com and http://www.facebook.com/Luminox
USA: CerconeBrownCompany, 617.379.5243, lcox(at)cerconebrown(dot)com
Global Reef contact: ian(at)globalreef(dot)com