Super Simple Learning YouTube Channel Reaches a Quarter of a Billion VIews

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Tokyo based children’s music company Super Simple Learning celebrates five years on YouTube and a quarter of a billion views, showing an increasing trend among parents and teachers towards using the Internet as a way to teach English to young learners.

The Alphabet Song by Super Simple Songs has over 68,000,000 views and counting

The Alphabet Song by Super Simple Songs has over 68 Million Views and Counting

Two dozen of their 60+ YouTube videos have been seen a million times or more, with total views just past the quarter of a billion mark.

It was September 8, 2006 when the staff at Super Simple Learning created the SuperSimpleSongs YouTube Channel and posted their first video. The Bath Song didn’t go viral and become an overnight mega-hit, but five years later, videos on the channel have received over 250,000,000 views and become favorites of children, parents, and teachers around the world.

Take for example, their most viewed video, a stop motion rendition of The Alphabet Song. Simple in concept, the video has enough action to keep kids’ attention and enough quirky little kicks to keep parents amused, like the very helpful ‘p’ or the ‘y’ that has to take a run around the block before getting in line. This one minute video is closing in on 70,000,000 views, and is one of three videos from the SuperSimpleSongs channel to rank in the top 10 educational videos of all time.

Super Simple Learning was founded by a few American and Canadian teachers at Knock Knock English, a language school in Tokyo, Japan. Finding that many traditional songs for kids were too difficult for young English learners, they decided to create their own songs with simplified lyrics, measured pacing, useful real-world language, and easy-to-teach gestures. The songs developed into an award-winning series of CDs and to help parents and teachers using the CDs, the SuperSimpleSongs YouTube channel was created.

With the opening of the YouTube channel, the reach of the songs vastly increased and the group soon discovered that the qualities that made the music great for young English as a Foreign Language learners also made it appealing to emerging native English speakers such as toddlers and children with special needs.

“We were simply looking to make some videos to support anyone teaching with the songs,” says Super Simple Learning co-founder Devon Thagard. “But pretty early on we started receiving very enthusiastic messages from teachers and parents in places like Argentina, Korea, Slovakia, Iceland, the U.S....pretty much everywhere.” Mr. Thagard thinks this shows a trend among parents and teachers around the world towards using the Internet to access educational content for young learners.

Two dozen of their 60+ YouTube videos have been seen a million times or more, with total views just past the quarter of a billion mark. To celebrate passing this milestone, Super Simple Learning recently released several new YouTube videos, including the counting song Seven Steps and a new animated video of the kids classic song BINGO, but with a Super Simple twist.

Over the past 5 years, Super Simple Learning has expanded their offerings to include textbooks, teaching materials, holiday and topic specific CDs, a phonics series and a new iTunes app that is based on another of their popular YouTube videos, TwinkleTwinkle Little Star.

Excited by the overwhelming response to their songs, co-founders Devon Thagard and Troy McDonald remain committed and focused to producing high quality educational content for young learners.

Tokyo-based Super Simple Learning creates award-winning educational materials for young learners around the world, based around easy-to-learn, easy-to-teach, gesture-rich songs.
For more information about this topic, or to schedule an interview with Devon Thagard, please call Super Simple Learning at +81 (3) 5799-9920, or email sara(at)supersimplelearning(dot)com

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Sara Wall

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