The Under Armour Grind Session is built for players that are serious about their game and getting better every time they step on the court
Baltimore, MD (PRWEB) September 20, 2011
From September 23-25, in Chicago, IL, more than 50 of country’s best high school basketball players will hone their skills and put their commitment to training on full display at Under Armour (NYSE:UA) and IMG Academies first annual Under Armour Grind Session. The two-day event will combine Under Armour and IMG Acadamies’ proprietary combine training platform and measurement system, Combine360, with basketball-specific skill development drills and organized scrimmages.
Players will receive hands-on coaching, intense training and be able to test their game through a skill development curriculum developed by Under Armour Basketball. The number two pick in the 2011 NBA Draft and Under Armour athlete, Derrick Williams, and former college basketball Player of the Year, Jay Williams, will be onsite to assist in drills and share insights on life as a student athlete.
“The Under Armour Grind Session is built for players that are serious about their game and getting better every time they step on the court,” said Matt Mirchin, Senior Vice President, Sports Marketing, Under Armour. “Players will work hard and learn what it takes to reach their full potential. This fits our mission to make athletes better.”
The event marks the first time high school basketball players will have the opportunity to test and evaluate their game using the proprietary Combine360 measurement system. Combine360 creates a benchmark and customized recommendation for improving athletic performance. Athletes who utilize Combine360 receive a performance profile that illustrates their score from each of the following elements: athleticism, movement and character.
“The Under Armour Grind Session players will be exposed to the same training philosophies that our elite-level high school players and countless first-round draft picks and NBA and international veterans experience year-round,” said Andy Borman, Director, IMG Basketball Academy. “These players will receive pro-level training years before they ever enter the professional ranks.”
Trainers Jay Hernandez and Hanif Hill will oversee the skill development curriculum with support from select high school coaches who will also manage organized scrimmages. Hernandez currently trains a number of NBA players including NCAA 2011 Final Four Most Outstanding Player and Under Armour athlete, Kemba Walker. Hill trains elite professional and amateur players including a number of NBA All-Stars. IMG Academies’ trainers will run players through a combine test developed to evaluate and identify athletic strengths and weaknesses.
Grind Session is the newest initiative reflective of the brand’s long-standing commitment to grassroots basketball and helping young basketball players improve their performance. The brand currently sponsors 13 Division I NCAA teams including Auburn University, Boston College, University of Maryland, Temple University and the University of South Florida. In addition, 25 of the country’s best high school and 15 elite AAU programs are sponsored represent Under Armour Basketball. Top programs include New York City Public School powerhouses Boys and Girls High School and Lincoln, as well as Hargrave Military Academy (VA), Patterson High School (MD), Price High School (CA) and Roman Catholic High School (PA). Annual grassroots properties include the Brandon Jennings Invitational, Best of the Best Camp and sponsorship of the Boost Mobile Elite 24, City of Palms and Great Western Shootout.
For more information about Under Armour please visit http://www.UA.com or http://www.facebook.com/underarmour.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at http://www.underarmour.com.
About IMG Academies
IMG Academies, a division of IMG Worldwide, the global sports, fashion and media company, is the world’s largest and most advanced multi-sport training and education complex dedicated to developing the TOTAL ATHLETE™. For more than 30 years, IMG Academies has helped countless youth, adult, collegiate and professional athletes reach their full potential in sport and life, by providing expert coaching, tailored programs and world-class facilities within an energetic environment across a 450-acre campus.
Today the Bradenton, Fla.-based campus attracts more than 20,000 athletes from 100 countries annually. The Academies consists of the IMG Bollettieri Tennis Academy, IMG Leadbetter Golf Academy and adjoining IMG Academies Golf and Country Club, IMG Madden Football Academy, IMG Baseball, Basketball, Lacrosse and Soccer academies – all supported by the IMG Pendleton School and IMG Performance Institute’s multi-faceted training disciplines. IMG Academies also conducts camps, clinics and events year-round, while providing support to teams and federations around the world. Find more info at http://www.imgacademies.com.
Combine360, Inc. is a sport performance Certification platform comprised of the Combine360 evaluation and Combine Training. Assessing athleticism, movement and character, the Combine360 evaluation will measure overall athleticism and record sport-specific ability and mental aptitude, nutritional level, ability to communicate and a variety of other performance disciplines allowing athletes of all abilities from across the world to compare their scores. Combine Training is a systematic program of challenges and workouts that embraces a flexible, responsive, open-architecture approach to maximize every competitor's unique performance, health and fitness potential. For further information, please visit their website at Combine360.com