ZipList Launches Personalized Recommendation Engine for Food

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Popular digital shopping list site makes discovering meals and buying groceries easier with new social sharing features and web site redesign

“Using ZipThis is like being at a dinner party and going home with all your favorite dishes already in your recipe box,” said Geoff Allen, CEO and founder of ZipList.

ZipList, Inc. (, a leader in online and mobile shopping lists, announced today another step towards developing the most accurate personalized recommendation engine for food with a website redesign and new functions to make discovering, sharing, buying and saving money on groceries easier.

ZipList’s highly intuitive personalized food recommendation engine will now take into account users’ existing food discovery and shopping habits to deliver meal inspirations that are likely to please users’ taste buds. In order for each visitor to discover meals tailored to their unique tastes, ZipList factors in implicit and explicit actions including recipes saved, groceries on users’ shopping lists and more, to arrive at new palate pleasing dish recommendations. The result is highly intuitive recipe recommendations as well as suggestions on when to stock up on pantry favorites that may be running low.

In addition, the company is introducing ZipThis, a sharing feature enabling users and their friends to take immediate action on shared recipes or shopping checklists (e.g. back-to-school inventory or Spring cleaning tools). ZipThis enables recipes or checklists to be automatically saved or added to users’ grocery lists via short web links, QR codes or embed codes, taking sharing to a whole new level. No longer does clicking on a shared link or scanning a barcode simply display a recipe – it automatically saves items to the recipient’s personal recipe box.

“Using ZipThis is like being at a dinner party and going home with all your favorite dishes already in your recipe box,” said Geoff Allen, CEO and founder of ZipList. “Whether you are a picky eater or a dedicated foodie who wants to share recipe suggestions with friends, ZipThis propels sharing into action by allowing items or recipes to be saved immediately. The possibilities for group experiences are endless, whether it’s a teacher sharing a list of required school supplies with parents, or guests of a pot luck dinner sending recipes and ingredients straight to others’ grocery lists.”

Other capabilities of the new website include advanced recipe filtering and optimized support for mobile web browsers, providing a much richer experience for smartphone owners not using ZipList’s iPhone and Android apps. Creating, sharing and managing lists, recipes and checklists also has been improved – with the click of a button, households can share on Facebook, Twitter and other social sites, in addition to using ZipThis.

Saving Shoppers Time

Ditching pen and paper for digital lists can help cut down monthly grocery planning from hours to minutes each week. With statistics showing 94% of grocery shoppers prepare a list before heading to the store, ZipList aims to make shopping a simpler, easier experience. Users can add items to their shopping lists from everywhere, and with a single click, convert recipes into shopping lists.

ZipList helps eliminate many tasks that take time for shoppers, like automatically grouping items by aisle and category to prevent back-tracking while shopping in stores. And ZipList immediately syncs all changes to lists, so the user and anyone they’ve shared their grocery list with, always has an up-to-date list wherever they are.

Discovering Great Recipes

For foodies who spend time researching and saving recipes across the web, ZipList has partnered with top media sites like Woman’s Day,, Skinnytaste and more than 30 other food blogs to make discovering recipes and adding ingredients to shopping lists even easier. Users can save recipes to their ZipList recipe box directly from partner sites without ever leaving the page, and with a single click, add ingredients to their household’s shopping list. With intuitive features that identify ingredients users may already have, like butter and eggs, users don’t end up cluttering their list with unneeded items.

The addition of new recipe filters gives time-strapped meal planners recommendations on more than 300,000 recipes based on the items already stocked in their refrigerators and pantries. Other features include meal search by preparation and cooking times.

To date, nearly 500,000 people have used ZipList on, partner websites and mobile apps, adding millions of items to their weekly grocery lists. For more on ZipList, please visit

About ZipList, Inc.

ZipList is a market-leading online and mobile shopping list and recipe management service that enables shoppers to create and share grocery lists with family members. Users can arrange their lists by aisle or store, and can save recipes to a central recipe box. ZipList has partner tools, fully-branded white label experiences and SDKs available to enable media, lifestyle, grocery retail and consumer packaged goods properties to incorporate shopping list and recipe box features into their own sites and mobile apps. ZipList features can be found on,, Martha’s Everyday Food iPhone app and various food blogs and websites. ZipList is on the web at

Follow ZipList on Twitter at or become a Facebook Fan at ZipList is also available as a free mobile app for iPhone and Android users. For more on these mobile apps, visit

Press Contact:
Taryn Langer; Moxie Communications Group; press(at)ziplist(dot)com; 973.379.5390


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