Hilliard, OH (PRWEB) September 22, 2011
Social Science Automation (http://www.socialscienceautomation.com), a Hilliard, Ohio based text analytics company, has developed a media monitoring, sentiment analysis tool that measures daily media coverage of the 2012 presidential candidates and contenders. Politication (http://www.politication.net) offers a non-partisan look at the tone in various media outlets towards President Obama and potential Republican candidates. Politication includes Republicans who have expressed an interest in running in 2012, as well as those in whom the Republican grassroots appear interested. As the field has narrowed, so have the number of candidates monitored by Politication.
Politication tracks a range of print and online sources that represent a diversity of geographic regions and demographic groups, including the top US newspapers by circulation and the most prominent news-producing websites. We then analyze the text using our Profiler Plus text analysis software to produce tones for each candidate. Publication can be customized for even greater capabilities, including monthly summary scores and the ability to compare multiple candidates on over time.
"For anyone crafting campaign messaging, Perception Metrics (http://www.perceptionmetrics.net) provides multiple oportunities to monitor and manage impact," said Molly Flanagan of Social Science Automation. "Politication is a small sample of what Perception Metrics can do. In addition to a global perspective, Politication can be used to monitor specific ballot issues and to drill down to local level coverage. Grassroots politics is key to winning national elections. Perception Metrics can help campaign strategists gain insight to maximize their communications efforts."
The daily mentions and tone provide a snapshot of the media tone across all sources for each candidate. For differences across media outlets or how media tone for a candidate has changed over time, a drop down menu on each candidate’s page can be set by date and source to create a visual graph. Visitors to the Politication website can view the media tone for Obama going back as far as January 2009. The media tone for most of the Republican candidates is available from January 2011 to the present.
About Tone Calculation
Tone is a measurement of how positive or negative the media coverage of a candidate is on a given day. It compares the proportion of positive messages about a candidate to the total positive and negative messages. It can be as high as 100%, meaning that, on that day, a candidate was only connected to positive messages. Or it can be as low as 0%, meaning that a candidate was associated with only negative messages. A score of 50% is perfectly neutral and means that either the candidate was connected to an equal number of good and bad messages or that the candidate was connected to messages that were neither good nor bad.
About Perception Metrics
Perception Metrics (http://www.perceptionmetrics.net) delivers data-driven media insight quickly and cost effectively to political strategists, brand managers, public relations professionals, and their clients. Using automated text analysis, Perception Metrics can help media strategists evaluate and act upon the massive volume of media – both traditional and social – available about a candidate, brand or entity. For more information, or to learn about our client services, call Molly Flanagan, at 614.527.5200 x132.