jane iredale – The Skin Care Makeup Launches New Product in Support of Breast Cancer Awareness

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Demonstrates commitment with a 100 percent donation of proceeds from sales of the new product for one year

jane iredale celebrates the launch of its second annual Rise Above with Love® (RAWL) campaign, dedicated to raising breast cancer awareness in partnership with the national educational and support organization Living Beyond Breast Cancer (LBBC). For Jane Iredale, president and CEO of Iredale Mineral Cosmetics, Ltd., the partnership is natural, as both organizations are focused on empowering women diagnosed with breast cancer.

“No woman should be defined by a diagnosis,” says Ms. Iredale. “The first two words of LBBC say it all: Living Beyond. We’re proud to partner with an organization that supports women and their families as they deal with a disease that touches all areas of life. LBBC helps those affected to maintain a quality of life that is full and joyous with continued contribution to their life’s purpose.”

Each year, jane iredale has designed a limited-edition product for its campaign*. This year, jane iredale will donate 100 percent of the proceeds from sales on its new product, Roses & Lollipops – a lip duo featuring two new and universally flattering shades housed in a petite, portable keychain locket. The locket features two best-selling products in new shades: PureMoist™ LipColour (in Roses) – a pigment-rich, creamy lipstick that hydrates and soothes the lips with jojoba and grape seed extract; and PureGloss™ for Lips (in Lollipops) – a sheer, petroleum-free gloss made with green tea leaf extract.

“We are so grateful to have a philanthropic partner in Iredale Mineral Cosmetics,” says Jean Sachs, CEO of Living Beyond Breast Cancer. “With the donation from the sales of the jane iredale products, LBBC is able to touch more women and families affected by breast cancer than ever with educational resources and support services.”

Roses & Lollipops will retail for $30 and 100 percent of the proceeds will be donated to Living Beyond Breast Cancer.

*2008 – Limited edition In The Pink PureGloss™ for Lips, 2009 – Limited edition Christina PureMoist™ LipColour; and 2010 - Limited edition Phoenix Sugar & Butter Lip Exfoliator/Plumper.

jane iredale is a comprehensive line of skin care makeup developed to enhance the lives of women through its effectiveness, simplicity and beauty. Founded in 1994 and run to this day by Jane Iredale, every product is developed to be as good for the skin as it is beautiful to wear. It is the number one choice of skin care professionals and recommended by plastic surgeons and dermatologists. Based out of the beautiful Berkshires in Massachusetts, the extensive product line is available through fine spas and salons, resorts, apothecaries and medical offices in more than 40 countries. Available online at shop.janeiredale.com. Call toll free for a jane iredale location nearest you 800-762-1132.

Living Beyond Breast Cancer, founded in 1991, is a national nonprofit organization dedicated to empowering all women affected by breast cancer. As a national education and support organization, LBBC’s goal is to improve a woman’s quality of life and help her take an active role in her ongoing recovery or management of the disease, regardless of educational background, social support or financial means. For further information on Breast Cancer and LBBC please visit http://www.lbbc.org/.

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Jamie Ress
Lippe Taylor
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