The Lifeline Program Releases the Second Teaser for Betty White's First Music Video

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Life settlement leader produces “I’m Still Hot” featuring Luciana and Betty White to benefit the LA Zoo

Life settlement company The Lifeline Program released the second teaser for its upcoming music video featuring comedic icon Betty White and British techno sensation Luciana. While the full video is slated for an October release, the new 12-second teaser features Betty feeding her musclemen cheesecake—a cheeky promo for the unprecedented marketing venture.

Last week, The Lifeline Program unveiled the first in the series of three teasers to set the scene for the big reveal. The full video features the 89-year-old legend rapping and dancing in the company-sponsored remix of Luciana's “I’m Still Hot.” High definition backstage b-roll footage including scenes of White with bodybuilders and a boa constrictor from the Los Angeles Zoo is also available for download.

Download on iTunes and contribute to the Los Angeles Zoo:

Rebranding itself to a younger audience, The Lifeline Program hopes America's most trusted celebrity's bold dance moves and catchy rhymes will reach out to social media savvy boomer consumers. The 75 million Americans born between 1946 and 1964 constitute a sizable demographic, soon approaching retirement age with infamous lower retirement savings than previous generations. The market-leader in the life settlement industry offers substantial settlements to holders of unnecessary life insurance policies; many times providing much needed financial security to seniors nationwide.

The final version of the video will be available for purchase on iTunes, and a large portion of the proceeds will benefit the Los Angeles Zoo. To embed video of the teaser, follow this link and click “Share” and follow instructions to embed the video in a website or blog post:
About The Lifeline Program®
Wm. Page & Associates, Inc., d/b/a The Lifeline Program operates under a mission and philosophy which has remained consistent since the company’s founding in 1989. Our mission:

“To manage financial transactions that are beneficial to both policy sellers and investors, help individuals facing life-changing illnesses and promote intelligent industry regulation.”

Since 1989, The Lifeline Program® has been at the leading edge of the growing life settlement industry. Founded in Cleveland, Ohio in 1989, The Lifeline Program began with a very simple mission: to assist terminally ill patients. Through a transaction called a viatical settlement, the company helped terminally ill patients (most suffered from AIDS) sell their life insurance policies for immediate cash. The transactions were classic win-win situations. The terminally ill patients received money to pay medical bills and were able to live out their lives with dignity. In addition, the company’s employees knew that every day they helped someone improve their life.

In the mid-1990s as AIDS drugs improved, The Lifeline Program reinvented itself as a life settlement company for individuals with mainstream ailments such as cancer and heart disease. At the same time, the company led efforts nationwide to promote and create intelligent industry regulation, most notably legislation that created licensing requirements around the country.

In recent years, the company has focused its efforts on the growing life settlement industry, sometimes referred to as senior settlements. With financial security in retirement at the top of Baby Boomer’s concerns, The Lifeline Program can act as a ‘golden parachute’ when retirement savings and other financial plans don’t turn out as expected.


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Perry Krasnove
Susan Blond, Inc.
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John P. David
The Lifeline Program
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