Michigan Society of Association Executives (MSAE) Honors Avectra Executive with Gavel Award

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Award Honors Sterling Raphael for Achieving Group’s Strategic Initiatives

Being selected for this award means Avectra has been doing something right in this space and I’m happy to be recognized for leading many of these successful initiatives.

Avectra, developer of web-based association management software (AMS) and social community software, today announced that Sterling Raphael, president of AvectraLabs, the research arm of Avectra, will be honored by the Michigan Society of Association Executives (MSAE) with its annual Gavel Award. The Gavel Award, determined by MSAE’s past chair of the board of directors, honors individuals who have done the most to advance the goals and aspirations of the organization’s strategic initiatives. The award will be presented at a September 21 ceremony in Novi, Michigan.
“I’m extremely honored to receive this year’s Gavel Award,” said Sterling. “MSAE is a leading organization that brings together some of the smartest and most innovative individuals in the association industry. Being selected for this award means Avectra has been doing something right in this space and I’m happy to be recognized for leading many of these successful initiatives.”
Sterling is president of AvectraLabs, Avectra’s innovation think-tank. In this role, he is responsible for driving product strategy and international expansion.
With a deep entrepreneurial background, Sterling was founder of NFi Studios, acquired by Avectra in 2010. NFi was known as an innovator in web technology for associations and events around the world, bringing online communities to member-based organizations. Previously Sterling directed the creation of interactive applications for organizations including Disney, the Orlando Magic, and the Pittsburgh Steelers, among others. He is an accomplished speaker and an expert on social media and CRM strategies.

Sterling’s next speaking engagement is at the Institute for Social, Search & Mobile Marketing Converge event in Fremont, Calif., running September 27-29. (http://blog.avectra.com/blog/avectralabs/monetizing-your-community-issmm-converge-symposium)

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra’ s proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.
To explore the Avectra family of products, please visit http://www.avectra.com , or call 800-858-8272.

Patrick Dorsey

Matt McCarthy
PAN Communications

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Patrick Dorsey
Avectra Inc.
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