System ID Takes Qr Codes To The Next Level

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System ID creates a completely customized QR code.

System ID, a barcode and RFID solution provider, recently created a completely customized QR code that pushes the creative boundaries of what businesses can do with barcodes. SystemID found that modifying the contents of the barcode itself can lead to something with a greater visual impact, yet still serve as a functional identifier for the brand.

Part of the appeal of QR codes is the mystery of what will happen when they are scanned with a smart phone. The codes are often used as viral marketing devices, attempting to bait consumers to scan the code to receive contact information or other data. Other QR code creators take a visual approach to winning customers, like creating an infographic out of the code that, upon being scanned, takes consumers to a webpage with more information.

System ID utilized the built-in Reed-Soloman error correction method to drastically alter the look of the image. It has been discovered that up to 30% of the code can be altered without adverse effects. Anything can be placed in that area, from a picture to a logo or nothing at all, and the code can still function when scanned.

QR code marketing opportunities are endless. Any company in any industry can modify a QR code to appeal to and engage potential customers. There are many online QR code generators, but they can also be created by hand or with image editing software for complete customization. There are almost no limits to what can be done with a QR code, all that’s needed is experimentation and trial-and-error.

While an attention-getting QR code is a start, distribution of the code, so potential customers will find it, is equally important. QR codes can be found in print advertisements, on websites and giveaway cups, on realty for sale signs,and frequently now on business cards.If a business can correctly identify its target market, and has a good message to deliver, an engaging QR code is a great way to get that information in front of their eyes.

About SystemID
System ID is a full service provider for cost-effective barcode and RFID-enabled solutions. Focusing on improving efficiency and operation savings for their customers, System ID has turned their expertise into the largest customer base in the industry. They can be found online at http://www.systemid.com or by phone at 888-648-4452.

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Jay Schofield
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