Laura Ashley launches exciting new girlswear collection – with something fun for every taste

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The classic British brand creates style for all ages by introducing four stylish new ranges to its Girlswear catalogue.

A fashion favourite for the whole family, Laura Ashley is delighted to launch its latest Girlswear Collection for Autumn Winter 2011.

The new season collection boasts four new ranges. With exciting variety and reliable design, these new items are inspired by themes which will appeal to all manner of young girls, from outdoorsy adventure to dreamy dress-up.

For the playful and carefree, our Circus Range is a must. Characterised by bold patterns, there are spots, stripes and stars in bright colours and easy-to-wear cotton fabrics, particularly suited for the younger end of the girlswear range.

For girls who love to dress up, the Pantomime Range will certainly set imaginations racing. Texture, colour and shape are all part of these delightfully theatrical designs, which combine delicate and pretty fabric with plenty of sparkle and shimmer. Perfect for parties – or just a rainy afternoon!

The Woodland Range is tailor-made for the colder months, and is an especially stylish option for girls who love to spend time outdoors. Inspired by pagan folklore and Scandinavian patterns and textures, there are plenty of chunky knits and simple, charming looks for an autumn in nature.

Our final collection is Wonderland – a range inspired by the season we most associate with that word. Wintry classics with inspiring twists, from girls coats to delicate dresses, are the basis of this collection, which captures the unique magic of white Christmases; a time of the year that most delights a child’s imagination.

About Laura Ashley

Laura Ashley is a quintessentially British lifestyle brand founded on a rich design heritage and on the traditional values of quality and originality. We use prints and designs that evoke the English countryside, for the way you live today.

As an innovative global brand, Laura Ashley extends to encompass the broader lifestyle concept, from fashion to home decorating, furniture and accessories.

Lauraashley.com

PR contact:
Paul Wells
Paul.Wells(at)lauraashley(dot)com
020 7880 5200

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