Restaurant.com Helps Counter Industry Trends, Drives Summer Traffic and Fills Tables

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Company’s Program Increases Profits, Introduces New Customers to Independent Operators

Restaurant.com continued to help its partner restaurants gain exposure and drive traffic during the summer months, despite sobering news released by the NPD Group and National Restaurant Association about restaurant closures and decreasing traffic.

The NPD Group reported that 92 percent of the restaurants that closed during a 12-month period beginning last April were independents. Most independent operators lack the budgets and marketing clout to survive an extended recession.

While the NRA reported that more than 30 percent of restaurants had a decline in traffic in June and July, Restaurant.com continued to help independent operators grow in spite of negative industry-wide trends.

“For more than a decade, we’ve helped independent restaurants fill tables, generate revenue and increase profits in both strong and weak economic climates,” said Cary Chessick, CEO of Restaurant.com. “Restaurant.com helps consumers create lasting memories one dining experience at a time, while simultaneously helping our partner restaurants fill tables and acquire new customers.”

Restaurant.com partner restaurants benefit from the exposure created through the program’s extensive marketing efforts, including a thriving social media presence and individual custom pages on the company’s site. Operators are also provided customer feedback and survey information from Restaurant.com without ever receiving a bill.

"Our partners truly appreciate the fact that we have the ability to fill tables profitably, while bringing in new diners and providing them with survey data and unique ways to build loyalty,” said Jim Lipuma, chief sales officer at Restaurant.com.

“I am really happy that we made the decision to sign up with Restaurant.com. We are seeing so many new people coming in,” said Todd Barclay, of Blue Pointe Bistro in Weymouth, Mass. “On average, the Restaurant.com users are spending more than they would otherwise. We are very satisfied with the program.”

In 2010, Restaurant.com filled more than five million tables across the country and generated more than $340 million in revenue for the restaurant industry. For more information about how Restaurant.com promotional marketing services deliver profits for restaurants, visit http://Partners.Restaurant.com.

About Restaurant.com
Restaurant.com helps deepen relationships and create lasting memories one dining experience at a time. The company offers savings at more than 18,000 restaurants nationwide with more than 45,000 daily gift certificate options. Restaurant.com brings family and friends together to relax, converse and enjoy dining out. Restaurant.com customers have saved more than $500 million since the Arlington Heights, Ill.-based company was founded in 1999.

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Gerry Oher

Christin Accomando
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