Small business owners see Facebook – and a professional website – as easy-to-develop business tools that can capture new customers and help them interact with current ones.
- Haroon Mokhtarzada
Silver Spring, MD (PRWEB) September 21, 2011
In a survey of small business owners recently conducted by Pagemodo (http://pagemodo.com), the popular, do-it-yourself solution for making Facebook pages for business, 47 percent said that Facebook is driving traffic to their websites. 48 percent also indicated that having a Facebook page has increased their business’ sales.
Other key findings include:
Increase in Facebook use by small businesses: When asked if their use of Facebook would increase or decrease over the next six months, 73 percent of small business owners said that it would increase, 25.4 percent said it would stay about the same and only 1.6 percent said it would decrease.
Lack of time and resources a barrier to business use of Facebook: Those small business owners who said they didn’t have a Facebook page for business cited a lack of time (32.7 percent) or a lack of understanding as to how Facebook would benefit their business (18 percent) as the primary reasons why they are not on Facebook.
Adoption of Facebook as a business tool on the rise: More than 60 percent of the small business owners surveyed who did not currently have a Facebook page for business planned to create a page within the next 12 months. 47 percent planned to do so within the next six months or sooner.
Haroon Mokhtarzada, CEO of Webs, Inc. – the parent company of Pagemodo.com -- commented on the importance of Facebook business pages: “We live in a world that is increasingly driven by social media. There’s been significant growth in Facebook for businesses over the past six months. Small business owners in particular see Facebook – and a professional website – as easy-to-develop business tools that can capture new customers and help them interact with current ones.”
The Facebook for Small Business Survey was conducted in August and September 2011 and gathered the opinions of 1,674 small business owners about their use of Facebook and websites. The complete results of the survey are available upon request by contacting Chuck Hester at email@example.com.
An infographic of the survey can be seen here:
Pagemodo enables small businesses to quickly design and publish an eye-catching business Facebook Page for free, without any design or technical skills. Pagemodo provides a wide variety of customizable templates with easy-to-add features like videos, contact forms, and maps, plus powerful social media tools like fan coupons and “like” gates. Since Pagemodo’s launch in 2010, over 250,000 small businesses have signed up and published over 300,000 custom Facebook Pages. Every month, 7 million Facebook users view a Facebook Page powered by Pagemodo.
Pagemodo is part of the Webs Family of Products – including Webs, ContactMe and Pagemodo – that offers an array of dynamic and easy-to-use apps that create an engaging and interactive web presence. These productivity tools help small businesses project a professional image, increase lead conversions, simplify workflow, and save time. Founded in 2001 by the Mokhtarzada brothers, Webs is funded by Novak Biddle Venture Partners and Columbia Capital. For more information, contact Chuck Hester firstname.lastname@example.org or visit http://www.Webs.com, http://www.ContactMe.com and http://www.Pagemodo.com to sign up for a free trial today.