When you’re a small company, it sometimes feels you can’t really do much to make an impact. Then you realize even small gestures count.
Cold Springs, NY (PRWEB) September 20, 2011
Health and Beauty site Verseo.com announced today a partnership with Cancer Card Xchange (CCX) to provide $100 Visa Gift Cards to CCX recipients currently undergoing cancer treatment in honor of September Cancer Awareness Month.
The partnership stemmed from a chance social media meeting through a Verseo hosted Twitter party. Emily Tickle Thomas, founder of Cancer Card Xchange introduced Verseo to her non-profit organization she had started after receiving a gift card while she had undergone cancer treatment. The simple gift had touched Emily enough to start her own non-profit organization called Cancer Card Xchange.
“It is estimated that every year in the US, $4.8 billion of gift cards go unused. CCX accepts unused ore newly purchased gift cards and provides them to patients who are currently undergoing cancer treatment in hopes of brightening their. I know what it was like. During treatment, it’s the personal touches that can make all the difference between having a ‘good day’ versus a bad one. This felt right and doable,” states Emily Thomas, founder of Cancer Card Xchange.
Last year, Verseo.com was touched by the personal stories of some of their customers who happened to be military spouses separated from their partners because of deployments. Verseo decided to start a campaign to send 50 pairs of Verseo ThermoSoles rechargeable heated insoles to soldier stationed in Afghanistan for the winter called ‘100 Warm Feet’. “It was a way to connect with our customers that we normally don’t get being an online vendor and it touched us personally,” says Robert Ferreira, CEO of Verseo. Verseo Cares was started as an internal project that strives to find each year a very personal way to make a difference in the life of someone else. “When you’re a small company, it sometimes feels you can’t really do much to make an impact. Then you realize even small gestures count,” claims Mr. Ferreira.
For every order in September, Verseo will donate 50 cents to Cancer Card Xchange. At the end of the month, the orders will be tallied and $100 Visa Gift Cards will be sent to Cancer Card Xchange who will distribute the gift to CCX recipients currently undergoing cancer treatment. A simple gesture really, because kindness shouldn’t be hard.
Verseo is a consumer online distributor for Atlantic Horizon International products based in New York. Verseo.com has been selling Health & Beauty products online since 199 and is well known for unique quality health, wellness and beauty products. http://www.verseo.com
About Cancer Card Xchange
Playing The Cancer Card by collecting and distributing gift cards to cancer patients.
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