Papa Murphy’s Partners with Phizzle for Mobile Marketing Strategy

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Adding Mobile to the Mix Motivates Customers to Upgrade In-Store Purchases and Receive Exclusive Offers via SMS Text Campaigns

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“We’re convinced that the ability to reach our consumers via mobile technology is critically important and a natural step in our evolution,” said Jenifer Anhorn, chief marketing executive at Papa Murphy’s.

Phizzle, Inc., a mobile marketing and mobile advertising provider delivering audience engagement solutions to grow fan loyalty and increase customer revenues, today announced that Papa Murphy's, the fifth-largest pizza chain in the country with more than 1,250 restaurants in North America and a revolutionary of the “take 'n' bake” pizza segment, is partnering with Phizzle to power its robust and enhanced mobile marketing campaigns for select Papa Murphy locations throughout the U.S.

Working together with Phizzle, Papa Murphy’s is running customized in-store signage, mobile campaigns and promotions featuring mobile text alerts to develop an “opt-in” mobile database. Mobile textback campaigns with the “call to action” visible on in-store signage, tent pop-ups, and coupon mailers is providing Papa Murphy’s customers the ability to “opt-in” via text message and receive future exclusive offers 3-4 times each month at their favorite locations, including free or discounted pizza, additional toppings or size upgrades.

Utilizing unique opt-in coupons delivered via textback campaigns and SMS blasts, the participating Papa Murphy’s locations in Colorado, Kansas and Texas have received over 20,000-plus consumers opted-in to receive text message coupons. The campaign has generated consumer buy-in, as most customers who come in for either a free pizza or discounted medium pizza have upgraded their purchases by ordering additional toppings or a large pizza instead of a medium.

In recent years, the pizza industry has emerged as a leader and innovator in mobile marketing. The industry uses mobile solutions to maximize sales, drive consumers to place orders, and deliver initiatives that were on-brand and relevant to core customers.

“We’re convinced that the ability to reach our consumers via mobile technology is critically important and a natural step in our evolution,” said Jenifer Anhorn, chief marketing executive at Papa Murphy’s. “Consumers are increasingly seeking faster and more flexible ways to access our restaurants. It's important for us to continually offer new and exciting ways for our customers to communicate and engage with Papa Murphy’s.”

“We’re excited to be working with a company well known for its creativity and outstanding reputation,” said Ben Davis, Phizzle’s chief executive officer. “Papa Murphy’s is taking the lead in their industry by incorporating innovative mobile technology in their efforts to better communicate with their customers. Through our collaborative relationship, we hope to demonstrate further growth in their marketplace and how mobile marketing increases sales and customer relationships.”

About Phizzle:
Phizzle is a mobile marketing and advertising provider delivering audience engagement solutions to grow fan loyalty, increase customer revenues and harness brand equity. Partnering with digital and media agencies, publishers, wireless carriers and brand advertisers, Phizzle delivers effective mobile marketing programs to enable audience relationship management.

With extensive industry experience servicing national sports franchises such as the New York Knicks, Cleveland Cavaliers and Philadelphia 76ers; entertainment venues such as the Madison Square Garden, broadcast companies such as Fox Sports Net, retail establishments such as Westfield Shopping Centers, restaurant chains such as Papa’s Murphy’s and mobile carriers, Phizzle is the provider of choice to boost mobile marketing programs. For more information, please visit Phizzle at http://www.phizzle.com

About Papa Murphy’s:
Papa Murphy's is the fifth-largest pizza chain in the country and a revolutionary of the
take 'n' bake pizza segment. Papa Murphy's operates over 1,250 franchised and corporate-owned locations in 37 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality, fresh toppings generously layered on pizza dough that is made fresh each morning in each store.

By baking Papa Murphy’s pizzas at home, customers get to experience the home-baked aroma of a convenient, delicious meal that the brand is known for. In addition to handmade pizzas, the company offers other take 'n' bake items such as Cheesy Bread, Cinnamon Wheels, and chocolate chip cookie dough. Papa Murphy’s was voted “#1 Rated Pizza Chain” by participants in Zagat Survey’s 2010 and 2011 Fast Food Surveys and is a four-time recipient of Pizza Today’s Chain of the Year award. For more information, visit http://www.papamurphys.com or go to Facebook at http://www.facebook.com/papamurphyspizza.

Phizzle Media Contact
Beth Trier
VP, Marketing Communications
btrier(at)phizzle(dot)com
415-285-6147

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Beth Trier
Phizzle
(415) 285-6147
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