HomeCare Magazine Acquired by Cahaba Media Group

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Cahaba Media Group (CMG), headquartered in Birmingham, Alabama, has acquired HomeCare magazine, homecaremag.com, and the HomeCare Monday e-newsletter from Penton Media as of September 20, 2011.

Cahaba Media Group (CMG), headquartered in Birmingham, Alabama, has acquired HomeCare magazine, homecaremag.com, and the HomeCare Monday e-newsletter from Penton Media as of September 20, 2011. Terms were not disclosed.

HomeCare, which has been published for 36 years, is the leading publication serving the home medical equipment (HME) dealer market. The HomeCare Monday e-newsletter is widely recognized as the industry’s most important and authoritative source of breaking news for this critical industry. Penton Media suspended publication of the magazine and e-newsletter in July 2011, but Cahaba Media Group will re-launch the HomeCare Monday e-newsletter and http://www.homecaremag.com in October 2011. The print edition of HomeCare magazine will re-launch in early winter.

“We are excited to give a new home to this industry-leading title which complements our existing publication Senior Care Products, nicely. Challenges exist in the HME business, as they do in all businesses, but we are optimistic about the long-term outlook for the HME industry because of the demographics of America’s aging population,“ said Wally Evans, president of Cahaba Media Group.

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Jaime DeArman