Apothederm(TM) Stretch Mark Cream Nominated For Best Stretch Mark Cream in the 2011 SHEKNOWS Parenting Awards

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Fans Can Vote Online For Apothederm Through October 18, 2011

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SheKnows Parenting Award

Apothederm announced their nomination today for best stretch mark cream in the 2011 SheKnows Parenting Awards. According to SheKnows, the coveted award recognizes outstanding products in the parenting and pregnancy industry based on functionality, quality and convenience. Winners will be announced October 25, 2011, on SheKnows.com.

Apothederm Stretch Mark Cream provides an effective, clinical proven solution for weakened tissue and stressed skin due to growth spurts, rapid weight gain and post-pregnancy stretching. Inspired by nature and powered by science, the cream optimally blends four natural emollients: shea butter, cocoa butter, olive oil and highly moisturizing meadowfoam seed oil for a silky, fast-absorbing formulation. These emollients are blended with the power-packed action of their exclusive, patented heptapeptide-7 along with resveratrol, licorice extract, brightening amino acids, algae extract and other advanced ingredients that work to fade the appearance of stretch marks, nourish skin, even skin tone, improve skin texture and smoothness and protect skin to help prevent future stretch marks.

SheKnows (http://www.sheknows.com), a global destination for women with the latest news on parenting, health, entertainment and more, created the award program to recognize products within the parenting industry for excellence. The awards span over 50 comprehensive sub-categories that cover everything from baby gates and diaper bags to pregnancy essentials.

“It is very exciting to be nominated for the SheKnows Parenting Award. We take pride in developing technologically advanced products that are effective, yet elegant. We are honored to be recognized in this industry as one of the best,” said Robin Carmichael, COO of Helix BioMedix.

“Just like last year, the 2011 SheKnows Parenting Awards nominees such as Apothederm Skin Care Science consistently set the standard for quality when it comes to products and services used by parents nationwide,” said Kyle Cox, Vice President and General Manager of SheKnows. “It is an incredible achievement to be selected as a finalist from the hundreds of submissions we review and Apothederm has clearly demonstrated they are a leader in the parenting industry.”

As a nominee, Apothederm Stretch Mark Cream will also be eligible to win an Editors’ Choice Award, which spotlights one specific brand per category chosen exclusively by the SheKnows Editorial Team. Starting September 18, 2011, readers can access voting by visiting http://www.sheknows.com/parenting/awards/parenting-awards-2011.

About Apothederm:
Helix BioMedix is a Seattle-based dermatology biotech company that develops the most advanced bioactive peptides. With more than 20 years of research and development, Helix BioMedix has patents on hundreds of products and thousands of peptides some of which are used leading skin care companies around the world. Apothederm by Helix BioMedix offers the most technologically advanced ways to topically treat consumer’s everyday skin concerns. The Company delivers high-tech skin care and their effective formulations treat underlying conditions to restore and maintain the health and appearance of skin. Apothederm products can be found online at http://apothederm.com/.

About SheKnows.com:
Getting to the heart of what it really means to be a woman, SheKnows (http://www.sheknows.com) attracts more than 55 million unique visitors (Google Analytics, April 2011). With editors dedicated to providing daily content for women seeking advice, information and a fresh, fun take on life, the site is among the most authoritative and comprehensive sources for women ages 18 to 54. SheKnows boasts a stimulating, well‐rounded online experience enhanced with a vibrant message board community and captivating blogs in addition to free games.

As one of the fastest-growing destinations on the web, SheKnows is recognized among the top 3 properties for women. Recently honored by Forbes as one of the Top 100 Websites for Woman and one of the Top 10 Lifestyle Sites for women, SheKnows also received the 2010 OMMA Award for Web Excellence and has been named the No. 1 site for Family, Parenting and Women’s Interests. For advertisers, sponsorship opportunities and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Los Angeles with offices in New York, Scottsdale and Chicago. SheKnows is part of AtomicOnline (http://www.atomiconline.com), Evolve Media Corp.’s publishing unit.

About the SheKnows Parenting Awards:
Each year, the SheKnows Parenting Awards program (formerly the SheKnows Parents’ Choice Awards) seeks out products that have set themselves apart as a leader in the parenting industry. The goal of the awards is to give SheKnows readers all the information they need to make educated decisions in their everyday lives – particularly when it comes to their kids! Nominated products are reviewed by the SheKnows team of editors and hand-picked for quality, functionality, convenience and more. Winners are determined via an organic online voting process open to the public and are announced on the SheKnows website each Fall.

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