crowdSPRING Publishes Best Practices for Startups, Answers Often-Asked Questions

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The leading online marketplace for custom design and writing services is putting the ins and outs of crowdsourcing versus outsourcing into perspective.

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Owners of emerging startup businesses often struggle with the decision of whether to use crowdsourcing or outsourcing for creative tasks. crowdSPRING, the award-winning online marketplace for buyers and sellers of creative services, has recently highlighted the differences between outsourcing and crowdsourcing creative services, making this decision easier.

“Business owners should understand the differences between creative crowdsourcing and outsourcing,” notes co-founder Mike Samson.

On creative crowdsourcing platforms, buyers post creative projects and name their price; creatives submit ideas; buyers choose what they like best. With outsourcing, buyers work through one service provider, typically receiving a small number of initial concepts.

Benefits of crowdsourcing:

  •     Fast turnaround
  •     Smarter process
  •     Massive creative choice
  •     Affordable prices
  •     Set-price
  •     Payment only awarded once project is completed and approved
  •     Ongoing feedback, revisions and messages with creative community
  •     Intellectual property rights transferred to buyer through custom contract

Outsourcing shares many of these advantages including cost, quality, turnaround time and capacity. However, there are many differences to consider.

  •     With outsourcing, there are no promises a buyer will like what they receive.
  •     Professional qualifications are sometimes misrepresented by outsourced service providers.
  •     Language barriers can be a major problem with outsourcing.
  •     Crowdsourcing companies often collaborate directly with target consumers.

“The open innovation and collaboration of creative crowdsourcing is a more viable option for small business owners looking for efficiencies, brighter and better ideas, and savings to the bottom line,” says co-founder Ross Kimbarovsky.

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About crowdSPRING:

crowdSPRING is an online marketplace for custom logo design, web design, graphic design, industrial design and writing services. Entrepreneurs and small businesses post what they need, when they need it and how much they’ll pay. Nearly 100,000 creatives from 200+ countries submit an average of 110 options for buyers, ensuring they find “the one.”


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Lauren Russ
Connect Communications
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