The 24-Hour Turnaround Offers Entrepreneurs Insights Into Unique Approaches to Overcome Turbulent Economic Times

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In this new business book, Jeffrey S. Davis and Mark Cohen show how entrepreneurial skills evolve to counter economic and fiscal challenges, and highlights six entrepreneurs and their special leadership skills required to succeed in tough times.

It is no secret that small business powers America and its job creation. Defined as firms with fewer than 500 employees, small businesses provide jobs for more than half of our workforce and represent 99.7 percent of all businesses in the United States. So, in our uncertain economic climate and with its focus on small business success in a turbulent economy, The 24-Hour Turnaround fulfills a pressing need.

Authors Davis and Cohen are uniquely qualified to write this book—a compilation of case studies highlighting entrepreneurial styles, innovations, and triumphs. Since 1985, their consulting company, Mage LLC, has guided over 700 small businesses and organizations on issues ranging from strategy, marketing and sales, to organizational and transitional issues. This book pinpoints the most common situations Mage LLC has encountered with entrepreneurs and owners of private companies. The case studies, based on the authors' extensive experience with individual entrepreneurs and their organizations, highlight means and methods by which business leaders can achieve their visions and goals, regardless of the nature of the market or the economy.

“One of the most important aspects of these six businesses is that all of them experienced great success during this economic crisis without any financial help whatsoever,” said Jeffrey S. Davis, co-author of The 24-Hour Turnaround. “They found their way to success unknowingly using the same principles, and in this book, we bring those principles out to share the knowledge with other businesses.”

The 24-Hour Turnaround focuses on leadership, attitudes, strategies, and tactics. It enables entrepreneurs to turn a keen analytical eye on their business trajectories and their personal leadership styles. It demonstrates the benefits of change, and teaches entrepreneurs how to go about implementing real change that creates business stability, growth, and success. Its unique value has already received broad recognition. Ronald S. Lauder, Chairman of the Board of Estee Lauder Inc., calls this book a "must read for anyone who’s in business to lead and succeed." The editor of the Boston Business Journal, George Donelley, finds the case studies in this volume "fascinating" and thinks they show how talent and inspiration "can make a huge difference at an enterprise."

Designed as an easy-to-read guide filled with wisdom you can deploy today, The 24-Hour Turnaround enlightens and empowers the small business leader or entrepreneur who wishes to steer a business to success, all within the challenges of a shifting, uncertain economy.

About the Authors:

Jeffrey S. Davis is Founder and Chairman of Mage LLC, one of New England’s leading management consulting firms. He is a nationally and internationally sought after speaker, regularly called upon by the media as a resource on managing the challenges faced by organizations trying to succeed in today’s shifting economy. He sits on the boards of several private and non-profit organizations. Davis did his undergraduate work at Concordia University in Montreal and pursued graduate studies in marketing at the University of Ottawa. He is currently an adjunct professor of Entrepreneurship at Babson College.

Mark Cohen, Senior Consultant at Mage LLC, has vast experience as an external consultant and internal human resource specialist. His diverse background includes 25 years of international technology, healthcare, biotechnology and pharmaceutical human resources, coaching and management. Cohen’s track record includes positions as Worldwide Director of Human Resources at Phillips Medical Systems and Senior HR Manager at Maxtor Corporation. He also managed human resources efforts at Digital Equipment Corporation for 15 years and held training and human resources positions at Fidelity, General Mills and Polaroid Corporation.

To purchase a copy of The 24-Hour Turnaround visit,, or other leading online stores.

PUBLISHER: Happy About
TITLE: The 24-Hour Turnaround
SUBTITLE: How Amazing Entrepreneurs Succeed in Tough Times
AUTHOR: Jeffrey S. Davis and Mark Cohen
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-60005-162-3 (1-60005-162-6)
ISBN: eBook: 978-1-60005-163-0 (1-60005-163-4)
Library of Congress Number: 2011930596

About Happy About:
Happy About®, a California corporation located in the heart of Silicon Valley is a quick2publish book publisher that has the distribution channels of the big guys and the customer service of Nordstrom. Happy About® books deliver wisdom. Our books are smaller, compact, high-impact reads that are typically 100-150 pages and are delivered in paperback, eBook, or podbook format. We are looking for authors to publish, companies that want books written for them, and charitable institutions that are looking to communicate a message. For more information, go to Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre, at janae.pierre(at)happyabout(dot)info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy(at)happyabout(dot)info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
Email: sharyn.fitzpatrick(at)happyabout(dot)info


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