Charlie Banana® Introduces Its New One Size Diapering System at the ABC Baby Expo

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Charlie Banana® Introduces Its New One Size Diapering System at the ABC Baby Expo - Company Celebrates New One Size System Availability While Toasting to Parenting Award Nominations

We are thrilled to bring an even more user-friendly Charlie Banana® 2-in-1 Reusable Hybrid One Size diapering system to the market."

Global cloth diaper manufacturer, Winc Design Limited, today launches an original, patent-pending One Size Diapering System into the Charlie Banana® collection of luxury, modern cloth diapers and healthy baby products. Building on the success of the original One Size diapering system and fan feedback, the company developed a modernized One Size Diapering System to save parents time and provide efficient, quality, baby-approved sizing technology.

“Charlie Banana® continues to be on the forefront of innovation, style and design in the cloth diaper industry – and we are thrilled to bring an even more user-friendly Charlie Banana® 2-in-1 Reusable Hybrid One Size diapering system to the market,” said Gaëlle Wizenberg, CEO of Winc Design, Ltd. “We developed a system that empowers caregivers and gives parents continued confidence that Charlie Banana® cloth diapers are the supreme choice for their little ones.”

Charlie Banana® 2-in-1 Reusable One Size diapering system uses the same elastic material as the former One Size system, but parents can now adjust the diaper with the no-slip, bra-strap design, making it possible to change the diaper from small to large in one easy step. The sizing adjustment straps are tucked nicely in the interior fleece so no part of the elastic or adjustment system touches baby's delicate skin.

For moms, this diaper and its bra-like ease is easily incorporated into their daily routines. Dads can comfortably fine-tune their bra adjusting abilities by using the clever, mom and dad friendly One Size System and quickly become loth diaper connoisseurs. The patent-pending One Size design is user-friendly and adjusting the diaper from X-Small to Small to Medium to Large involves one easy step.

“Parents are incredibly busy and while cloth diapering is a commitment, it shouldn’t take any precious time away from snuggling babies. This improved One Size system provides diaper adjustment in a snap, allowing parents to use the One Size diaper from birth through potty training,” said Wizenberg.

The new One Size Diapering System debuted on the Charlie Banana® sale on September 19, but will officially launch in North America at the ABC Baby Expo on September 23, 2011 in Louisville, Kentucky at Charlie Banana®’s booth (#337). The new One Size diapers will be available on on September 25 and roll out to large and independent retailers across the country. The extensive color palate, the Butterfly print and Charlie Banana® Fashion Collection by Matthew Langille will be available in the One Size system.

The launch of the Charlie Banana® 2-in-1 Reusable One Size diapering system is on the heels of Charlie Banana®’s nominations for two mega baby awards – the SheKnows Parenting Awards 2011 and the 2011 Red Tricycle Totally Awesome Awards.

“We’ll admit it, we’re completely giddy with glee that we are nominated for these two fantastic and notable baby awards. It’s a complete honor and our entire team is thrilled! It has been such a wonderful year for our company and an enormous team effort to accomplish all that we have,” said Wizenberg. “For now, we’ll pop the champagne and have a little celebration with our retailers at the ABC Baby Show – we love that parents continue to cherish our brand and products!” said Wizenberg.

Charlie Banana® is nominated for the best Eco-Diapers and Nursing Essentials in the 2011 SheKnows Parenting Awards. According to SheKnows, the coveted award recognizes outstanding products in the parenting and pregnancy industry based on functionality, quality and convenience. Winners will be announced October 25, 2011 on The Red Tricycle Totally Awesome Awards is a voting process to find favorite baby essentials. Charlie Banana® is nominated in the Green Kids Products category.

Charlie Banana®’s 2-in-1 Eco Diapering System is a hybrid diaper that gives parents the option to use a reusable, washable insert or a biodegradable disposable insert made of micro terry or 100 percent biodegradable insert. It offers the comfort of a cloth diaper with the disposable diaper convenience.

Charlie Banana® offers two size options - One size Diaper, which earned the PTPA Seal of Approval, and Size diapers available in X-Small, Small, Medium, and Large. Size Diapers have no leg adjustments and give an ideal, trim fit. The One Size has adjustable leg elastics to fit different sized babies. Charlie Banana® diapers are stain-free and comfortable, leak and stain-free, comfortable and fashionable for baby and parents!

Charlie Banana®, which officially launched in the United States in mid-September 2010, is an innovative hybrid diapering system and collection of eco-friendly diapering accessories. The products do not contain chlorine or perfume and many accessories are made with organically grown cotton.

The extensive Charlie Banana® product collection includes its PTPA Seal of Approval on the 2-in-1 Reusable Hybrid Diapering System, Organic Wipes, Biodegradable Disposable Liners, Tote Bags, Diaper Laundry Bags, Baby Training Pants, Underwear, 2-in-1 Swim Diaper & Training Pant, Organic Cotton Baby Leg Warmers, Reusable Feminine Pads and Reusable Nursing Pads.

Charlie Banana® proudly supports Operation Smile Inc., a worldwide medical charity that changes the lives of children suffering from cleft lip, cleft palate and other facial deformities. One percent of all Charlie Banana® sales will be donated to Operation Smile.

The entire Charlie Banana® product collection will be available at the ABC Baby Show located in booth #337. Products are currently available at,,,, and national and international retailers. Visit for more information and to find the closest retail location.

About Charlie Banana®
Established in 2010, Charlie Banana® is the international, luxury brand of modern cloth diapers and organic baby products. Charlie Banana® was created out of love for eco friendliness, quality and design bycloth diaper industry experts with more than 12 years combined experience. The Winc Design Ltd family and children are the inspiration behind Charlie Banana® – with the desire to design products that individuals feel confident to use on their babies and themselves. For more information, contact

About Winc Design LTD.
Based in Hong Kong, Winc Design Limited is a distributor and manufacturer of cloth diaper products. Being based in Hong Kong reduces shipping cost for customers and reduces the company’s carbon footprint by having manufacturing at the door. Winc Design Ltd. has been nominated as the “Earth Champion” for waste reduction in years past. Winc Design actively promotes waste reduction on a daily basis and all of products are made with care.


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Carolyn Sutton
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