Atlanta, GA (PRWEB) September 23, 2011
Alcove Brands, LLC is pleased to announce the launch of Luxalo, a new online store focused exclusively on energy-efficient and eco-friendly lighting for the home. Luxalo.com is an authorized dealer for top lighting brands including Hunter Fan Company, Hinkley Lighting, and American Fluorescent. All merchandise selected for the site must either feature an energy-efficient light source, such as LED and fluorescent bulbs, or be made from sustainable or recycled materials. Luxalo’s launch comes less than four months from new wattage restrictions being enacted as part of the 2007 Energy Independence and Security Act (EISA).
"Between new lighting regulations around energy-efficiency, and consumers gravitating more and more toward eco-friendly products, we saw an opportunity to offer an alternative in the marketplace," said Jon Eggleton, co-founder of Alcove Brands, LLC. “Many consumers want to go green, but when it comes to choosing lighting for their home, they don’t want to sacrifice the look they want."
Innovative product sorting puts consumers in control.
Luxalo.com features the ability to sort by “Green Factor”, enabling site users to narrow their selection based on whether a fixture is energy efficient, Energy Star qualified, and/or made from sustainable materials. Furthermore, each item has an individualized “Eco-Friendliness” description beyond the general product details, providing additional information about what makes each item green. Other eco-friendly factors are often specified as well, such as whether a fixture meets Dark Sky guidelines for projecting light away from the night sky, or is U.S. made.
“There is a real need for consumer education around this type of lighting,” said Shannon Eggleton, co-founder and general manager. “We want to provide home lighting buyers with as much information as possible, so they can make the best decision based on what matters most to them.”
Site to reach green-minded homeowners, as well as designers, architects, builders.
Luxalo will target home consumers, as well as interior designers, architects, builders, and other members of the trade. Trade discounts are available to those who qualify. Those interested in finding out more can call toll-free -- (866) 276-5862.
Headquartered in the Greater Atlanta area, Luxalo is part of Alcove Brands, LLC, a family-owned business with a commitment to products that are eco-friendly, organic, and recycled. Visit http://www.luxalo.com, or http://www.alcovebrands.com for more information.