With Imaginative New Designs, Spring 2012 ‘Welcome Expressions’ Doormat Collection Captures the Spirit of Spring

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Imports Unlimited challenged their artists to create distinctive doormat designs to celebrate the season of growth and provide a delightful “welcome” for every home. The result is a springtime collection that appeals to both sides of the brain—the rational and emotional. “This new collection combines graceful and whimsical artistry with affordability and durability,” says Eirini Kalafatides, president of Imports Unlimited. “Whether a homeowner prefers understated elegance, delicate floral beauty or whimsy and humor, they can choose from a delightful ‘gallery’ of unique, eye-catching designs.”

Poppies Doormat P968

“This new collection combines graceful and whimsical artistry with affordability and durability,” says Eirini Kalafatides, president of Imports Unlimited. “Homeowners can choose from a delighful 'gallery' of unique, eye-catching designs."

Imports Unlimited challenged their artists to create distinctive doormat designs to celebrate the season of growth and provide a delightful “welcome” for every home. The result is a springtime collection that appeals to both sides of the brain—the rational and emotional. “This new collection combines graceful and whimsical artistry with affordability and durability,” says Eirini Kalafatides, president of Imports Unlimited. “Whether a homeowner prefers understated elegance, delicate floral beauty or whimsy and humor, they can choose from a delightful ‘gallery’ of unique, eye-catching designs.”

Imports Unlimited is known for commissioning talented artists to create doormats as functional works of art, and this collection is no exception. Flowers, cute little insects and heart-shaped leaves stand out against a purple background on a mat that simply says “Welcome.” Another artful doormat portrays two owls—a mother and child—on a tree sprouting new growth. From an artist’s sketches of different perspectives of a daisy…to jewel-like butterflies and radiant irises and poppies, this collection celebrates the welcome sights and colors of spring.

“There is something in our new Welcome Expressions 2012 Spring Collection to suit every style and taste,” says Eirini Kalafatides. “For lovers of freedom, there are stars and stripes on one doormat and birds escaping a birdcage on another. There is a doormat that looks like half a watermelon for those who enjoy decorating with designs that are just plain fun. And there is a lovely composition of ball-shaped petals in varying shades of green for those who appreciate originality and artistry.”

As durable as they are attractive, this new Welcome Expressions line of doormats from Imports Unlimited feature non-slip PVC backing for extra safety. Measuring approximately 17” X 28”, they are crafted of highest quality coir and infused with fade-resistant dyes. And they are priced to appeal to the consumer who wants both quality and value.

In all, Imports Unlimited now offers more than 200 different doormat designs in a range of price points. So retailers can appeal to each and every customer.

The Spring Collection won’t be available until January, 2012. To view other Imports Unlimited doormats, visit us online at http://www.wholesaledoormats.com.

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Alex Kalafatides
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