Advertising As We Know It Is Already Dead. What Comes Next? First-Ever Post-Advertising Summit Set For October 21ST In NYC

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Advertising Age’s “Media Guy” Simon Dumenco to keynote daylong summit exploring future of content marketing; Attendees to crowdsource and create branded app and game in real-time

In today’s post-advertising world, brands can only communicate with audiences by producing content that people actually want and can share.

What if Dole had created Fruit Ninja?

Organizers today announced the first-ever Post-Advertising Summit, an innovative conference that will bring leading content marketing experts and practitioners together to explore the future of branded content – and even create an original app and game in real-time. The hands-on, daylong conference will take place on Friday, October 21st at Cult Studios in New York City.

The Post-Advertising Summit aims to help brands and marketers navigate and succeed in a new world where the advertising-as-interruption model is dead and audiences only experience what they choose to experience. It will showcase a diverse range of leaders debating where branded entertainment and information is heading next, including: keynoter Simon Dumenco, Advertising Age’s media columnist; What’s Trending founder and host Shira Lazar; Joe Pulizzi, founder of the Content Marketing Institute; and Jon King, the lead singer of legendary band Gang of Four and the managing director of Story Worldwide, the global agency presenting the summit.

True to its philosophy, Story’s Post-Advertising Summit breaks down the traditional broadcast mindset of typical industry conferences. Demonstrating how brands can produce compelling media to effectively connect with their audiences, attendees will participate in crowdsourced workshops where an original app and game will be created in real-time for real brands. Seats will also be reserved on the panels for audience members who want to join the dais and play a larger role in the discussions.

The Post-Advertising Summit is the brainchild of Story Worldwide, a global agency dedicated to helping brands tell their story through original media and content. The agency’s narrative-based approach has produced award-winning, pioneering campaigns for leading global brands, including Lexus, Unilever, RCI/Wyndham, General Mills, and Johnson and Johnson. The agency wowed crowds at this past summer’s Internet Week New York with Digital Archaeology, an interactive exhibition that brought the Internet’s earliest and most influential websites back to life.

“In today’s post-advertising world, brands can only communicate with audiences by producing content that people actually want and can share,” said Keith Blanchard, Executive Creative Director of Story Worldwide. “We’re looking forward to exploring how any brand can create useful, entertaining media that tells a compelling story, resonates with audiences, and serves a brand’s objectives.”

What:
Post-Advertising Summit presented by Story Worldwide

When:
Friday, October 21, 2011
Summit: 9:00am - 5:00pm
Cocktail Reception: 5:00pm - 7:00pm

Where:
Cult Studios
122 W. 27th St., 8th Floor
New York, NY    

Tickets: To purchase passes for the summit ($495 for early bird passes purchased before September 23), visit http://www.postadvertisingsummit.com.

About Story Worldwide
Story Worldwide, founded in 2005 and with offices in New York, London, Seattle, and South Norwalk Connecticut, is a next-generation marketing agency that believes every brand has a story to tell, and those who tell it best win. Working in all media channels around the world, Story relies on a narrative-based approach that has produced strong business results for brands like Lexus, Unilever, RCI/Wyndham, Green Giant, WGN America, and many more.

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Patrick Kowalczyk
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