Positive Impact Scores Title Sponsor for First–Ever NCAA Event Played on an Aircraft Carrier

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Positive Impact today announced that it has secured the Title Sponsor for the Inaugural 2011 Quicken Loans Carrier Classic.

Our relationship with Quicken Loans has been nothing short of fantastic. We are delighted that we were able to bring this partnership to fruition.

Positive Impact, the New Jersey-based Sports and Entertainment Consulting firm, today announced that it has secured the Title Sponsor for the Inaugural 2011 Quicken Loans Carrier Classic.

Quicken Loans, Inc., the nation’s largest online retail mortgage lender, has signed on to be the title sponsor of the Carrier Classic, a first-of-its-kind basketball game to be played on a U.S. aircraft carrier honoring service men and women this Veterans Day, November 11, 2011.

The 2011 Quicken Loans Carrier Classic, an NCAA Division I Men’s Basketball matchup between the Michigan State Spartans and the University of North Carolina Tar Heels, will tip-off the 2011 college basketball season. The game will be played in front of 7,000 military personnel and spectators on the flight deck of the United States Navy Aircraft Carrier USS Carl Vinson, docked at Naval Base Coronado in the San Diego Harbor. ESPN will televise the event live at 7:00 p.m. EST (4:00 p.m. PST).

“We are honored to partner with the United States Navy, Positive Impact, Morale Entertainment, ESPN, Michigan State University and the University of North Carolina for this epic event. We appreciate Positive Impact’s support in completing our agreement,” said Stephen Luigi Piazza, Vice President of Quicken Loans.

“We are extremely proud to be the title sponsor of the 2011 Quicken Loans Carrier Classic and to commemorate and honor the millions of American men and women who have valiantly served our country,” said Jay Farner, President of Quicken Loans.

“Our relationship with Quicken Loans has been nothing short of fantastic,” said Michael Rowe, President of Positive Impact. “Their ability to grasp the significance of this event and bring it to an elevated level is a testimony to how they approach each and every task within the Quicken Loans Company. We are delighted that we were able to bring this partnership to fruition.”

About Positive Impact:
Positive Impact, Inc. was founded by Michael Rowe in 1998. Rowe was the former President and Chief Operating Officer of the New Jersey Nets and was also the highly successful Executive Vice President and Chief Operating Officer of the Meadowlands Sports Complex where he was responsible for the execution of over 3,500 public events visited by over 80 million spectators. For more information about Positive Impact please visit http://www.positiveimpact.net.

Positive Impact is a consulting group that represents an array of clients seeking consulting services in the highly competitive world of sports and entertainment. Positive Impact specializes in facility design and development, event creation, strategic planning, asset appreciation, revenue-generation, team, event and facility management services, operations consultation and marketing support.

About Quicken Loans Inc:
Quicken Loans Inc. is the nation’s largest online retail mortgage lender and among the five largest overall retail home lenders in the United States. The company closed a record $29 billion in retail home loan volume across all 50 states in 2010, and closed its 1 millionth loan. Quicken Loans employs approximately 3,700 team members and generates loan production from five web centers located in Michigan, Ohio and Arizona. The company also operates a centralized loan processing facility in Michigan as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked #1 in customer satisfaction among all home mortgage lenders in the United States by J.D. Power and Associates for 2010. “QuickenLoans.com” has been named “Best of the Web” by Forbes and Money magazines. The company also has been named to FORTUNE magazine’s list of the country’s “100 Best Companies To Work For” eight consecutive years, ranking as high as #2, and named in the Top-15 of Computerworld magazine’s “100 Best Places to Work In Technology” for six years in a row. Quicken Loans ranked #1 in the Detroit Free Press’ ‘Top Workplaces of 2010’ List. Last year, the company moved its headquarters and 1,700 of its 3,700 full-time team members to downtown Detroit. For more information about Quicken Loans, please visit http://www.quickenloans.com.

About Morale Entertainment:
The Morale Entertainment Foundation was established as a labor of love and respect to our fighting men and women by a small group of patriots from the entertainment, broadcasting, government, and business fields. These individuals perceived the need to increase entertainment opportunities for our war fighters deployed abroad. To focus on this need, Morale Entertainment’s goal is to bring the “Best of America” to those in harm’s way. Additionally Morale Entertainment seeks to bring families closer to their warriors and raise awareness of the extraordinary sacrifices of those in uniform.

For more information on the Quicken Loans Carrier Classic please visit http://www.quickenloanscarrierclassic.com.

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Lisa Lawrence