Briggs brings a depth of expertise to digital advertising programs, especially those for brands with unique challenges.
Peterborough, NH (PRWEB) September 21, 2011
Digital marketing agency @Website Publicity announced today the appointment of Michael Briggs as the company president. Previously Vice President of Search Strategies, Briggs will now head up the team of digital marketing strategists and lead the company’s expansion of digital strategy development and services. Founder Susan O’Neil continues on as CEO.
Briggs joined the company in 2002 as a search strategist and e-commerce consultant. As VP-Search Strategies, he played a primary role in devising the strategies for successful results in Search Engine Optimization (SEO) and Paid Search. He has brought innovative techniques and a depth of expertise to pay-per-click campaigns for clients, including those with complex brands and unique challenges. Clients for which he has directed campaigns include Yankee Candle Company, LindtUSA, Country Home Products, Green Mountain Coffee and Ross-Simons Jewelry. Briggs has also been a key driver in the development and enhancements of the company’s proprietary campaign tracking system, “Tally,” the 24/7 digital dashboard.
“Appointing Mike Briggs as president is an important step in our company’s growth,” said CEO O’Neil. “We are excited to have him lead our expanding team into new opportunities for our clients, while still delivering best practices in the proven areas of Search, Social and Mobile advertising.”
Briggs is a featured speaker at numerous marketing industry conferences and has contributed to many webcasts, white papers and case studies on the digital marketing industry. Most recently, he was the digital marketing expert for three courses offered by HubSpot. Prior to joining the company, Briggs was an e-commerce and website manager. Earlier in his career, he was a marine biologist.
@Website Publicity, founded in 1998, serves multichannel merchants and B to B marketers throughout the United States. In addition, it provides services at a reduced rate for non-profits. For more information on @Website Publicity, call 800-450-2818, ext. 203, or visit http://www.websitepublicity.com.