Charlotte, North Carolina –
International Downtown Association Annual Conference & Tradeshow (PRWEB) September 23, 2011 -- SweetPerk, Inc. today announced the launch of its new LiveLocalTM product, the first comprehensive shopper incentive and loyalty platform that is built to the specific needs of a neighborhood merchant association. Implementation of LiveLocal is currently ongoing in three business districts within the greater Chicago metropolitan area. Stop by SweetPerk’s booth #204 at the International Downtown Association Annual Conference & Tradeshow to learn more about LiveLocal.
LiveLocal strengthens the ties between merchant associations and their members. It allows the associations to enable their member businesses to easily create and distribute shopping content dynamically to end users through a mobile phone application. Shoppers enjoy incentivized local shopping using a free iPhone or Android mobile phone application that scans a Quick Response (QR) code on display at participating merchants. LiveLocal is branded for a given community with the proven goals of increasing consumer spending locally and improved community loyalty to its businesses.
Local spending is crucial for economic recovery. According to a study by Civic Economics, 68% of consumer spending with local small businesses stays in the local economy. Given that small businesses generate 64% of new jobs as reported by the Small Business Administration, consumer spending directed at local small businesses makes significant contribution to job creation and preservation in the community.
“By encouraging consumers to shop locally, our downtowns retain more of the economic value and tax revenue that benefit the whole community,” said David Downey, President and CEO of International Downtown Association (http://www.ida-downtown.org). “Consumers help preserve the vitality of their downtown in today’s challenging economic climate by supporting their local merchants.”
“Our Downtown Evanston-branded LiveLocal mobile application provides our hundred-plus merchants with a simple to use solution that incentives residents, Northwestern University students, and visitors to shop locally,” said Carolyn L. Dellutri, Executive Director of Downtown Evanston (http://www.downtownevanston.org/about-us) — the marketing and management services provider for Downtown Evanston’s Special Service Area (SSA), Illinois’ analogue to a Business Improvement District (BID). “Merchants can focus on serving their customers without having to maintain specialized software. The association in turn receives business metrics to help better serve our constituents.”
“Our member merchants are inundated with offers from confusing, and often times, financially complex couponing schemes that attract discount customers instead of loyal local customers,” said Pat Zubak, Executive Director of Downtown Oak Park (http://www.downtownoakpark.net), the SSA serving the Oak Park community. “The LiveLocal-powered Downtown Oak Park App removes the complexity and offers an online marketing channel with measurable results. Most importantly, it is customized to the shop local culture of Oak Park.”
About SweetPerk, Inc.
SweetPerk provides locally branded, turn-key solutions to merchant associations, malls and downtown associations. Its LiveLocal solution incentivizes consumers to buy from local merchants and thus helps maximize the positive economic impact of consumer spending on the community. Incubated out of Northwestern University, SweetPerk’s solution is currently being deployed in a number of urban and suburban communities. For more information, please visit http://www.sweetperk.com.
Tel: (650) 327-8899
Tel: (616) 401-7746