FitFul Sponsored Athlete Mimi Anderson Sets New Badwater 135 Course Record

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Accomplished Ultra Runner Sets New Female Record for Double Badwater Race Attempt with Support from The Endurance Trust and FitFul

"We are thrilled to see Mimi Anderson accomplish yet another major goal," said Sergio Radovcic, CEO of FitFul Inc. "Becoming the fastest female, the fastest Britain and the 3rd fastest overall, to complete the Double Badwater foot race in the Death Valley ". Mimi finished the 292 mile round trip journey from the Badwater Basin (the lowest point in the Western Hemisphere at -282 ft) to the summit of Mt. Whitney (the highest point in the Continental United States at 14,500 ft) and back in 108 hrs 10 min 24 sec, beating the previous record by nearly 21 hours.

“Mimi embodies everything The Endurance Trust looks for in athletes…focus, commitment and selflessness,” commented Matt Nelson, President of The Endurance Trust, Inc. “Our team of volunteers was there with the rest of Mimi’s crew during this epic challenge providing on-the-ground support, pacing and taking care of the unique needs dictated by some of the harshest conditions on Earth. Having FitFul™ as our partner was essential to assuring our team was properly hydrated and nourished, thus giving Mimi more time to focus on the monumental challenge at hand – running 292 miles in temperatures that exceeded 120 degrees.”

“Completing the Double Badwater was an important goal for me,” remarked Mimi Anderson. “Doing what most people think impossible is another way for me to raise awareness about causes I believe in and help the organizations I work with do the impossible in their own world”. Mimi currently holds two world records in ultra running and was the first woman to complete a Double Comrades run in South Africa in 2010.

FitFul™ Race Day meal packs are designed to provide athletes with the optimal combination of macronutrients (proteins, carbs and fats) and micronutrients (vitamins, minerals and trace elements) from a savory and natural food source. Consuming a balanced meal immediately after strenuous exercise has been shown to aid recovery and improve the sense of well-being. Our meals are conveniently delivered in sealed recycled containers, assuring food safety and protecting content from the elements and pollutants (sweat, insects, heat, etc.).

About The Endurance Trust

The Endurance Trust is a 501(c)3 non-profit organization founded in 2005 to help endurance athletes partner their enormous talents with children’s charities around the world. Headquartered in West Palm Beach, Florida, The Endurance Trust is affiliated with hundreds of athletes in over 20 countries. Through a synergistic relationship, we partner our athletes with sponsors and causes to help them achieve their dreams while making a difference in the world. Since our inception, we have helped AIDS orphans in Africa, funded the building of a library in Mongolia, bought school supplies in the Amazon, funded research in various children’s diseases and supported children’s hospitals and special needs schools here in the U.S. The Endurance Trust Youth Scholarships provide deserving young athletes with gear and funding to follow their race dreams and learn the importance of giving back. We support athletes in the sports of ultrarunning, marathon ocean swimming, endurance mountain and road biking, triathlons and adventure racing. To find out how you can be a part of The Endurance Trust team and make a difference in your corner of the world, please visit http://www.endurancetrust.org/.

About Fitful

FitFul delivers science-based, nutritionally sound, ready-to-eat meal packs designed for use by athletes immediately after sporting events ranging from 5K races to Ironman triathlons. Our products are delivered in environmentally friendly, recycled containers at the finish line and can be enjoyed immediately to start the recovery process while enjoying a tasty, natural meal. Our meal packs are designed for various events and combine the optimal ratio of macro and micronutrients with the convenience of long-lasting, portable source of energy. To find out more, please visit http://www.fitful.com/.

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Sergio Radovcic
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