Women of Brazil have a New Hero: Steven Carter is Selling Millions of Books and Lifting Women's Spirits

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Steven Carter wows the crowd at this year's Bienal do Livro in Rio de Janeiro (http://www.bienaldolivro.com.br) and was invited to meet President Dilma Rousseff. Carter's books have now sold millions of copies in Brazil as women are buoyed by his messages about self-worth and self-esteem.

The 2011 Bienal do Livro ended last weekend and one American author has much to celebrate. Steven Carter, most well known for introducing the world to the phrase ‘commitmentphobia’ in his classic Men Who Can’t Love, just completed another whirlwind tour of Brazil that included a meeting with Brazil’s new president, Dilma Rousseff, and a standing-room-only presentation at the Bienal’s forum ‘Mulher e Ponto’.

Steven Carter’s presence could be felt everywhere at this year’s Bienal. The official website of the Bienal do Livro (national book fair) announced Carter’s upcoming appearance for months, featuring his photos on the splash page of their website. Jumbotron screens inside the Riocentro convention center announced Carter’s presence at the book fair. Newspaper, magazine, and web articles highlighted Carter’s appearance. For Carter, the experience was nothing short of dizzying.

“Every time I visit Brazil I am overwhelmed by the reception,” confesses Carter, who has now sold more than two million copies of his books in Brazil. “I go from my very quiet ‘Clark Kent’ life in the USA to thrilling weeks of celebration in Brazil. Every year I expect things to calm down but they just get more and more intense!”

Carter, who has been compared to Brazilian icon Chico Buarque, clearly seems to have struck a serious nerve in Brazil. His publisher, Marcos Pereira of Editora Sextante explains: "The role of women in the Brazilian culture and economy has evolved dramatically. If you think of the U.S. 20 years ago, I think this is happening now in Brazil. Women are rethinking their roles, enjoying their independence, embracing their success." Carter adds, “Self-esteem is the greatest struggle as women emerge—negative, discouraging voices from the past still have a powerful influence on women’s progress. I know that my work speaks directly to that conflict.” “Now Brazil has its first woman President,” continues Carter, “a sea-change is clearly underway but women need support for that change. I’d like to think that my work offers support for that change.”

Highlights of the 2011 Bienal do Livro can be found at http://www.bienaldolivro.com.br.

For additional information, please contact Richard Friedel: info(at)caspublishing(dot)org

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Richard Friedel
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