From Redundancy to Rebirth - Boomer Business Builder Enables Britain’s Baby Boomers to Fight the Cuts and Start Their Own Businesses

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Born in the post-War baby boom, which gave rise to their nickname, Baby Boomers, they have been at the forefront of every major trend, from the birth of Rock’n’Roll in the Fifties through the Swinging London of the Sixties, to Punk in the Seventies and beyond. Now this unique generation is reaching their fifties and sixties, they are confronting a new trend – but one that is much less welcome.

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Recent figures from the Office of National Statistics reveal that Baby Boomers are now the biggest losers in the jobs market. While unemployment has fallen in most age groups, it is rising rapidly amongst the over 50’s where there are currently 398,000 unemployed. In the last three months alone, unemployment in this age group has risen by a shocking 47,000. Dr. Ros Altmann, director general of Saga, has described unemployment among the over 50s as a “serious national issue”. Help is now at hand though as a team of entrepreneurial Boomers has created Boomer Business Builder, a membership club designed to help Boomers launch and develop a new business.

Our austere economic climate is creating redundancies on an unprecedented scale. Although the figures are daunting, Boomers are not giving up without a fight. With the option of taking a job at a lower salary or having no job at all, combined with the dwindling pensions faced by many, this most resilient of generations is defying the scrapheap and embarking on a new phase of their life, as business owners.

Boomers have had little support to date in their quest to start a business however. Recent governments have focused on getting the young into work whilst many of the private and public sector redundancies have aimed at the over 50’s.

Fortunately, help is now at hand. A team of entrepreneurial Boomers has worked together to create Boomer Business Builder, a unique membership club designed to help Boomers launch and develop successful new enterprises. Drawing on their collective experiences, Boomer Business Builder offers expert advice and a range of services that are delivered by seasoned professionals to assist Boomers fulfil the dream of being their own boss.

Boomer Business Builder has something for everybody, whatever their financial circumstances or aspirations. Boomers can start with a free workbook that helps them select a business that best fit their skills and interests, and then move onto a comprehensive guide to setting up in business, covering everything from registering a company to sales and marketing. Membership delivers monthly e-learning modules that deliver the right information at the right time for business growth through to Launch Pad, an intensive a boot camp where enterprising Boomers spend three days together interacting with industry experts and learning how to launch a new business for the best chance of success.

Chris Lowe, one of the founders of Boomer Business Builder commented: “Many of our members have spent their lives in organisations where they have not had to consider how to sell, or how to balance the books. Our role is to provide a shoulder to lean on, access to expert advice, and a place where they can share their issues, find solutions to their business problems, and exchange news on how their ventures are growing. Boomer Business Builder opens the door to fulfilling their dreams and the response has been tremendous. We really seem to have touched a nerve.”

The Boomer Generation has proved itself resourceful over the past five decades – it looks if they have not lost their fighting spirit yet.

Boomer Business Builder is the first, the biggest and the most successful resource for enterprisingly-minded Boomers who are starting or running their own business. Our business building model has supported more than 4,000 people in launching new companies.

The founders of Boomer Business Builder have drawn on their own experiences of creating new businesses to assemble an exceptional team of specialists who support our members every step of the way – and of course we are all Boomers too.

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Phil Harland
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