MEDSEEK Introduces Personalized Quick Response Codes for Hospital Marketers

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Legacy Health first to launch new smartphone-driven feature which leverages patient acquisition and retention technology to target and effectively market to at-risk patients.

MEDSEEK, the industry’s only provider of the optimal 360-degree online healthcare experience, today announced the general availability of personalized Quick Response (QR) Codes to help hospital marketers boost their patient/consumer engagement efforts and the effectiveness of direct mail pieces, newsletters and other advertising material.

The service takes the traditional QR Code capabilities of using a two-dimensional barcode to direct smartphone users to a Web page and elevates it to a new level of intelligent, personalized Web experience. By leveraging MEDSEEK’s computer-aided patient and physician acquisition technology, marketing collateral can target at-risk patients and the QR Code printed on the piece can direct those campaign recipients to personalized Web pages that are automatically populated with information relevant to their unique health issues. QR Codes also direct people to a Web experience where they can “like” a health organization on Facebook, view accepted insurances or request an appointment with a provider.

Legacy Health, an integrated delivery system, including six hospitals in Oregon and Washington, first used MEDSEEK’s QR Code service to promote the Facebook page of The Children’s Hospital at Legacy Emanuel and now also use personalized QR Codes to promote Legacy Medical Group clinics and to find the closest clinic to a person’s home.

Legacy’s marketing campaigns that included QR Codes have resulted in a response rate of 3.5 percent with 8 percent interacting with the QR Code. By taking advantage of MEDSEEK’s personalized QR Code feature, Legacy engages prospective patients and provides them with a positive initial experience.

To utilize the QR Code feature, smartphone users simply download a free mobile application that uses the phone’s camera to scan the barcode. The application reads the code and uses the phone’s browser to open the Web page address stored within it. For MEDSEEK’s personalized QR Code service, the application automatically directs patients and consumers to personalized URLs (pURLs) that promote a hospital’s medical service, class or affiliated physician most relevant to the individuals’ health conditions. These pURLs are powered by MEDSEEK’s extensive database, which houses demographic, geographic, psychographic information and a wealth of other patient data.

“Recent reports show that QR Codes are gaining popularity in the U.S. We want to stay ahead of the curve by giving our hospital clients the option to include this progressive marketing tactic on their patient outreach materials--and to do it in the most effective and engaging manner by directing individuals to personalized Web pages,” said Peter Kuhn, MEDSEEK CEO. “This unique QR Code service essentially offers hospitals an additional and more convenient way to communicate with current and future patients by giving individuals the ability to access hospital and health information immediately, without having to physically type in a website or dial a phone number.”

About Legacy Health
Legacy Health is an Oregon-based not-for-profit, tax-exempt corporation comprising five full-service hospitals, a children's hospital and the Legacy Research Institute, to bring the most advanced healthcare treatment modalities and cutting edge technologies quickly on-line, where they can be applied to the benefit of our patients and community.

About MEDSEEK
Since 1996, MEDSEEK has focused exclusively on creating a 360-degree optimal eHealth experience for patients, clinicians and administrative staff by removing traditional integration and communication barriers, workflow roadblocks and redundant processes. MEDSEEK solutions and predictive analytics from REACH3, a MEDSEEK company, are used by more than 1000 healthcare facilities to enable hospitals to execute enterprise-wide strategic objectives by improving quality of care, uncovering new sources of revenue and generating meaningful loyalty among physicians and patients with a low-risk, high-return investment that leverages existing IT investments and infrastructure. For more information, visit http://www.medseek.com or call 1.888.MEDSEEK.

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Tony Cartlidge
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