Bibendum Wine Ltd. Launches Bespoke Training Academies for the On Trade

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Bibendum Wine Ltd. has extended its programme of market-leading on trade training to include bespoke wine academies for larger customers.

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Effective wine training is all about professional development and changing behaviour rather than just passing on bite-sized nuggets of information.

Bibendum has extended its programme of market-leading on trade training to include bespoke academies for larger customers.

The academies are designed to combine wine education with more commercial, business-focused training to ensure graduates are able to transform their performance in the workplace.

Each academy syllabus is tailored to the specific needs of the customer, but can include modules covering subjects such as: writing wine lists, market trends and segmentation, food and wine matching, training the team and managing promotions. The academies can also include WSET qualifications as part of the course.

The courses typically take place over three months and involve regular workshops, on the job assignments and ongoing assessments.

Bibendum Training Manager, Sarah Henson, said: “Effective wine training is all about professional development and changing behaviour rather than just passing on bite-sized nuggets of information. We target specific roles within each business and ensure that everyone that attends a Bibendum wine course leaves much better equipped to sell wine within their business.”

Henson added: “The new bespoke academy programmes do not rely on a simple ‘sheep-dip’ approach but are designed to build a robust wine culture and provide the partner businesses with a workforce that has the confidence and skills to increase sales and profitability.”

Bespoke academies are now being run in conjunction with Park Inn by Radisson, Radisson Blu Hotels and Living Room following a successful pilot scheme with Malmaison and Hotel du Vin last year. In the six months following the completion of the Malmaison and Hotel du Vin Academy, average wine spend increased in 75% of the hotels involved, with an average increase in sales of over 10%.

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Gareth Groves
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