Avectra Signs on as Education Partner for California Society of Association Executives Webinar Series

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Webinar Series Focuses on Membership Building and Social Learning

These webinars will help attendees learn about the most pressing concerns affecting associations and offer real-world solutions to help these organizations meet those challenges head on.

Avectra, the leading provider of web-based association management software (AMS) and social community software, has agreed to partner on a three-part educational webinar series with the California Society of Association Executives (CalSAE) and CommPartners, a leader in providing online education and knowledge centers to associations.

The webinar series will kick off September 23 at 1 p.m. ET with the theme “Membership at a Crossroads.” The host is Jay Younger, managing partner and chief consultant at McKinley Advisors, a consultancy specializing in non-profit organization management. Younger’s presentation will focus on the key aspects associations need to focus on to grow their memberships. It will be supported by research and market intelligence that will help attendees understand the factors and trends influencing association membership over the next decade.

The second webinar, “Building Community Around Knowledge” is scheduled for October 11 at 3 p.m. ET. The webinar will be hosted by Chris Urena, director of business development at CommPartners. Panelists include Ben Martin, Avectra’s product and community manager; Richard Finstein, president of CommPartners; Lindy Dreyer, chief social media marketer at SocialFish; and Adele Cehrs, president of Epic PR.

This webinar will focus around building a social strategy using knowledge management. The panelists will discuss social learning and showcase specific examples in the association space.

For details on the third webinar and to register for the webinars, click here.

“We are delighted to be the educational partner for this important webinar series offered through CalSAE,” said Patrick Dorsey, vice president of marketing for Avectra. “These webinars will help attendees learn about the most pressing concerns affecting associations and offer real-world solutions to help these organizations meet those challenges head on.”

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra’ s proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com , or call 800-858-8272.

About CalSAE
CalSAE has nearly 1,100 members, and is the third largest local Society of Association Executives in the nation. CalSAE serves the entire state of California and includes a rich array of education and training programs, services, and networking opportunities. We serve association professionals at all levels, and promote strong peer and business relationships. CalSAE membership includes executives from prominent trade and professional associations and societies throughout California. Membership is also open to individuals who supply goods and services to the association community, including representatives of the hotel and travel industry, information management firms, independent meeting planners, insurance companies, printers, and financial institutions among others.

To learn more about CalSAE, please visit http://www.calsae.org/

About CommPartners
Headquartered in Columbia, Maryland, are experts in helping organizations create exceptional online education experiences through its webinar and webcast production services, interactive hybrid events, mobile webcasting, blended learning classes, SCORM compliant courses and conference production services. CommPartners has served thousands of associations and businesses since 1995, and has been an ASAE Endorsed Services partner for the past 11 years.

For more information, please visit http://www.commpartners.com
Patrick Dorsey

Matt McCarthy
PAN Communications


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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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