"The mechanism for the optimization of each media source automatically sets the best criteria for each decision, making ads and landing pages that provide better results and campaigns more profitable." - Fabio La Manna, CEO Ozonion
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New York, NY (PRWEB) September 30, 2011
Ozonion U.S. Corp. is set for the global launch of the second generation of its online advertising platform on September 30th to deliver access to the latest trends in the online advertising market and respond to evolving market needs. The launch will include the unveiling of the new version of the Ozonion website, as well an online advertising platform that could very well change the way online advertising is conceived from the largest to the smallest online advertisers.
The Ozonion platform gathers the various elements from the online advertising value chain to offer a one-stop solution for online advertisers in a market where the distance between advertisers and online media has been the dominating factor. The incorporation of real-time bidding (RTB) technology into the platform has further lengthened Ozonion’s reach after sealing strategic partnerships with the most important players in RTB today: Appnexus, AdMeld, and OpenX Market. These strategic partnerships alone are worth a total of some 1 trillion online impressions per day offering what is perhaps the most extensive access to online media inventory available in today’s market.
Ozonion’s first public outing in the U.S. came at the 2011 edition of ad:tech San Francisco where the company attracted the attention of many other IT industry pillars including Google, Microsoft Advertising, and Yahoo!. The global start-up also seized the occasion to streamline integration with major e-commerce platforms like Magento, Shopify, Volusion, and BigCommerce to improve the spectrum of services that Ozonion offers to online vendors.
Ozonion gives online advertisers the power to create, publish, and optimize their own campaigns through a series of simple steps aimed at optimizing budgets and increasing ROI. The platform’s intuitive user interface permits online advertisers to create and go to market with an unlimited number of ads and landing pages created automatically from a variety of templates. The ads and landing pages go to market simultaneously in a process that reduces time to market from weeks to days. Online advertisers choose the where and how each campaign is published then the campaigns are automatically managed by an optimization engine that eliminates the ads and landing pages with the lowest click through and conversion rates. Ozonion then links the best performing ads to the best performing landing pages in a process that ensures increases in customer conversion rates of up to 150%. According to Ozonion CEO, Fabio La Manna, “the mechanism for the optimization of each media source automatically sets the best criteria for each decision, making ads and landing pages that provide better results and campaigns more profitable.”
Ozonion began operations in 2009 with the mission of making the online advertising market more accessible to online advertisers, and giving them a better ROI for their online advertising campaigns. The company now has bases of operations in North America, Europe, and South America.
Those interested in learning more about Ozonion can visit the Ozonion website. Other useful addresses include sales(at)ozonion(dot)com, and pr(at)ozonion(dot)com.